Previous Judges

The European Agency Awards have been judged by industry leaders and experts.
Current Judges

Previous Judges include:


Azeem Ahmad | Digital Marketing Manager | Staffordshire University

Azeem is currently the Digital Marketing Manager at Staffordshire University. He has spent several years working in the industry, beginning in a paid search focused role before moving into a multi channel specialism. He is experienced in various aspects of online marketing activity, including PPC, Social Media, Display, Programmatic, App Marketing and SEO. He has previously spoken at conferences in the UK including MeasureFest, and BrightonSEO, and also on podcasts and webinars too.

Robert Aston | Optimisation Manager | The Co-operative bank

Robert is an experienced digital communications expert with a real passion for digital content, CRO and customer journey optimisation. With experience in the telecommunications and the banking sectors Rob has made a huge impact within The Co-operative bank in the 3 years he has been there. The Co-operative Bank is proud to be the only UK high street bank with a customer-led ethical policy and a purpose to make a positive difference to the lives of their customers and communities.

Sam Barnes | Senior Director, International Marketing and Communications | AXON

With over 25 years’ experience, Sam advises pharmaceutical, biotechnology and medical technology companies on a range of Global, European and UK programmes across the marketing and communications spectrum. His work includes product communications, corporate communications and issues management, medical communications, digital projects, strategy development and planning. Sam’s current role involves working across both AXON and the agency’s broader network, AVENIR GLOBAL, to build tailored teams and solutions that meet the fast-changing and evolving needs of healthcare clients.

Michael Bonfils | Global Managing Director | SEM International

Michael Bonfils is the Founder and CEO of SEM International. Which is an award winning global digital marketing management firm with 32 worldwide offices specializing in multilingual PPC, SEO, Social Media, Global eCommerce, Content and Localization. His company’s services are tailored to assist global advertising agencies and multinational corporations with their digital marketing strategies around the world. He has been in the industry since 1997, has been a frequent speaker at global conferences, is a recognized industry award judge and past/present board member for a number of digital marketing organizations.

Rafael Brandão | Head of Experience Design and User Studies | Telecine

Experience Design Manager passionate about Arts and Technology. For more than 15 years I’ve been working in several Advertising Agencies and Design Offices as an Interactive Art Director and UI/UX Strategist. Today, I’m the Head of Experience Design and User Studies at Telecine, a joint venture between Grupo Globo and the major Hollywood Studios. In 2012 I also concluded my Master’s degree in Design at ESDI/UERJ (Brazil) and IADE Creative University (Portugal). Alongside my current role at Telecine I’m an UX Design professor at Miami Ad School Brasil, the best creative school worldwide (Cannes 2019), a Mentor at and AbeLLha and Vice President of the UX Committee of IAB – Interactive Advertising Bureau.

Marc Calvo | Performance Marketing Manager | Avis Budget Group EMEA

I have +8 years experience in Digital Marketing, focused on Paid Acquisition, working for both agency and client side in different industries such as travel, retail, gambling, non-profit, education and legal services.I am currently a Performance Marketing Manager at Avis Budget Group EMEA, where I am proud to have built an led a strong international team for the last 3 years.

Sarah Cook | Group Head of Social Media and Content Strategy | Legal & General

Sarah has worked in communications for over 15 years: both in-house and for agencies. She is currently responsible for brand campaigns and content in the Group brand team at Legal & General. Before this, she worked at an international law firm, leading their social media strategy and she started her career as a communications consultant, working at PR agencies in London.

Whitney Cubbison | Communications Director for Western Europe | Microsoft

Whitney Cubbison is an American communications professional living in Paris. She was born and raised in Texas and then moved to California to pursue a French degree at UCLA, starting a decade-long stay in California. She began her career as a technology consultant for PricewaterhouseCoopers in San Francisco (because they had an office in France… which seemed like a good enough reason at the time). She quickly realized she liked technology but wanted to spend her time talking about it, rather than building it, so she transitioned into public relations. She worked for Applied Communications and Bite Communications in San Francisco, both high tech PR agencies, at the height of the technology boom and during the lean years following the technology bust. She represented clients including HP, Sun Microsystems, Cisco, Oracle and many more in enterprise technology. Whitney moved to Seattle, Washington in 2005 and began working in PR for Microsoft’s Online Services Division. In 2009, she led the global PR launch of Bing, Microsoft’s search engine, and a few months later, she fulfilled her dream to get to France by taking the job as Executive Communications Director for Microsoft International. She has since held numerous roles in communications for Microsoft in Europe, the Middle East and Africa and currently serves as Microsoft’s Communications Director for Western Europe, covering internal and external communications across 14 countries.

Amine Faitas | Head of SEO | Westwing

Amine is the Head of SEO at Westwing, the leader in inspiration-based eCommerce in Home & Living across 11 countries. He is a digital marketing leader and a die-hard SEO expert, with a strong track record of driving organic growth for a wide range of well-established brands in highly competitive segments. Specialized in large and medium-sized websites, typically with over 10 million+ indexable pages, he has experience in both in-house and agency-side. Fascinated by user experience and driven by his straightforward user-centric and data-driven mindset, he is always eager to expand his knowledge, mentor others, and help brands succeed in today's digital sphere.

Pierre Far | Digital Production Management Consultant & Founder | Deliberate Digital Limited

Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.

Morgan Fitzsimons | Chief Marketing Officer | London Sock Company

Global DTC brand and digital marketer. Has worked agency and brand side in the UK and the USA. Passionate about driving commercial growth through consumer insights . Previously Global Head of Marketing, ASOS, and Digital Marketing Director, CBS Television (New York).

Neil Foster | Vice President – Creative Consultancy EMEA APAC | Guinness World Records (GWR)

Neil has spent the last 25 years working in PR and Advertising agencies in London, Sydney and Melbourne. He joined Guinness World Records (GWR) in 2019 to help drive the creative services and records marketing consultancy forward. GWR now provides record breaking solutions for brands and agencies running communications campaigns and employee engagement and development programmes through world-class record-breaking attempts and events. Prior to joining Guinness World Records, Neil led the Brand Marketing team at Burson Marsteller London. This followed a five-year stint as Managing Director of a group of PR brands housed within an independent integrated marketing agency and launching the Earned Agency. He helped to develop the Bell Pottinger Group’s digital offering working across group companies to deliver integrated and digital solutions to group companies in consumer, finance, crisis and issues, public affairs and sports marketing. This was preceded by a four-year spell in Australia working for global advertising giant DDB’s integrated PR and experiential agency Mango Communications as their Creative Director and latterly, General Manager of the Melbourne office. Neil started his career at legendary consumertech agency Bite Communications in London in the early years of the dotcom boom.

Richard Greenhouse | Manager of the Social Media Team | Tesco Mobile

Richard is the Manager of the Social Media Team at Tesco Mobile, handling a team of just 5 people for a customer base of over 5 million. Starting as a Customer Service Adviser within the call centre just 5 years ago, Richard has progressed through various roles within the business to where he is today. Throughout his time as part of the social media team, he has helped to deliver multiple success stories including the “Best Customer Service in Social Media” at the European Contact Centre and Customer Service Awards, to achieving a number 1 UK trend on Twitter with our #S6EdgeOfSpace campaign. In recent years, Richard has worked to expand Tesco Mobile’s digital customer service offering by expanding online contact channels from 3 to 7, with the introduction of customer service through multiple review sites, as well as conventional social media accounts. Utilising the existing knowledge and experience of his team, and empowering them to help drive strategy, they have created a platform that allows customers to connect with Tesco Mobile in a personal and impactful way.

Adam Guerguis | Head of Operations | Airbnb

Based in Montreal, Adam has more than 10 years in search marketing and growth hacking experience. His latest job was Head of Operations for airbnb organic growth. He also has been working with very exciting brands in several industries, languages, and sizes like Yahoo!, MSN, Groupon, UNHCR, Skrill, Paysafe card, and others. Adam is also a digital marketing trainer, guest speaker, mentor, digital marketing blogger since 2010, and a MSc. Marketing Candidate. In his free time, Adam likes coding and reading about marketing,

LinkedIn profile

Samuel Hall | Senior Director | Servicenow |

With 20 years experience within the brand, media, content and communications world, across both corporate, consumer and employee leadership communication roles, I am a true believer in the value that strategic communications can bring to any organisation be it in terms of brand value or contribution to the bottom line. I have a proven track record in campaign management, content creation, social media strategy creation and execution, people and agency management at both a Pan EMEA and local market level, supported by solid contacts across both UK and international media and influencers.

Neil Hardy | Marketing & Ecommerce Director | Just Go Holidays Ltd

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

LinkedIn profile

Motoko Hunt | President, International Search Marketing Consultant | AJPR

Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing.

Jarka Kapitanova | Brand Manager and Category Lead | LEGO

Jaroslava Kapitanová, 8+ years in brand & product marketing, experience from FMCG, direct sales and retail business. Started marketing career in Prague office of L'Oréal, with an international pilot launch of new brand Mixa. Later managed succesful re-birth of M&M's chocolate brand across 4 markets in Mars Central Europe. Currently leading GIRLS, PRESCHOOL KIDS and SHOPPER recruitment agenda at LEGO for Czech republic and Slovakia, delivering double-digit growth.

Umar Khan | Senior Digital Strategist | Nakheel

Umar is a passionate digital marketer with over 9 years of experience in managing high budget digital marketing campaigns. With experience and expertise on all the verticals of Digital Channels including SEO, Google Ads, Social Media, Content Marketing, Programmatic, Marketing automation, CRO, UX, analytics etc. Umar has worked with top companies in UAE and currently linked with Nakheel as the Senior. Digital Strategist. He also conducts digital marketing corporate workshops & regular classes for well-known educational institutes in Dubai.

Trond Lyngbo | Senior SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Dinah Makani | Senior SEO Analyst | Whitbread Group

Dinah began her career in marketing over 10 years ago and has specialised in SEO for the past five years. Having worked in-house across several industries, including fashion, hospitality and ecommerce, Dinah has a proven track record for delivering organic growth for many businesses. She strives to achieve the perfect balance between content, digital PR and technical SEO by leveraging data and making the most of each area within the SEO umbrella and the resources available. Dinah takes pride in being a leader and motivating her team and colleagues to be enthusiastic about all things SEO and she's most passionate about delivering a great user experience and helping searchers easily find the information they are looking for online.

Matt McGowan | Director and General Manager | Snap Inc |

A born and bred New Yorker turned Torontonian who has lived on 3 continents, Matt has worked alongside executives and founders representing some of the world's best known and thousands of relatively unknown brands, agencies, and technology companies. Matt most recently served as President and a member of the Board of Directors at the SaaS juggernaut Adestra, an enterprise martech Email Service Provider and Marketing Automation Platform.


Mazen is the head of Global Digital Media and Tech, The Netherlands. Leading a team working on specialized nutrition products such as baby formula and his responsibilities cover media, technology, CRM, Website/SEO, Digital transformation and innovation. Mazen oversees media pitches, digital strategies, and design of the technology ecosystem following the JBP with key suppliers such as Facebook, Google, & Tik-tok Before moving to the Netherlands, Mazen worked at the agency side for 6+ years based in Dubai, Singapore, and Beirut. His diverse portfolio covers prominent multinationals such as BlackBerry, Samsung, Emirates, Etihad airlines, and all the Richemont Luxury brands. Besides being a member of the world federation of advertisers, Core member in programmatic taskforce at Iab Nederlands, member of the programmatic committee at iab SEA+India/GCC and holding 100+ certifications across all digital platforms and technologies, Mazen won many prestigious digital awards targeting the MENA region and is looking to score more worldwide. Mazen is a big believer in training both the body and the mind to be strong. So next to his professional achievements, he is a world marathoner and Guinness World Record holder, with more than 60 full marathons completed and many ultras.

Chris Nightingale | PPC Manager |

Chris is an experienced Digital Marketing Strategist with a passion to deliver through the ever evolving eCommerce landscape. His passion for digital led him to focus more on Online Retail and the exciting nuances of working for an exclusively online retailer. He is part of the vibrant Digital marketing and commerce team, on the forefront of the latest trends and technologies in order to bolster’s presence within a competitive market space

Helena Pearce | Head of Content | Samsung Electronics, Europe

Helena is the Head of Content for Samsung Electronics’ Europe Office. After cutting her teeth in journalism, Helena moved into the world of content and creative. She joined Amazon as a Content Editor where she spent 5 years building and managing creative teams. During her stint Helena managed digital and offline content, crafted SEO and social media strategies, and created brand books for various business units. Since joining Samsung Electronics Helena has the pleasure to oversee digital content across Samsung’s European subsidiaries, and regularly travels across the globe to deliver target driven content plans in the B2C and B2B space. A few of her favourite career highlights include travelling to Korea to present in Samsung City; creating videos at The O2 Arena, BST and Kew the Music; and interviewing Sir Michael Gambon at a West End after party.

Gustavo Pelogia | SEO Lead | Teamwork |

Gus Pelogia is a former journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently the SEO Lead at Teamwork, a project management SaaS used by companies like Netflix, PayPal, Disney, and more. Prior to this, Gus worked both in-house and at digital agencies in Argentina, Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards.

LinkedIn profile

Anna Pickard | Social Media & Content Specialist | Transport for Greater Manchester

Anna has extensive experience working in social media and communications, developing award-winning campaigns and events. After graduating from the University of Sheffield, she started her career working for PR agencies in Greater Manchester, learning the ropes on both consumer and B2B clients. She now manages all the social media channels and online content for the second largest transport authority in the UK - Transport for Greater Manchester. Anna is also an experienced speaker and has recently contributed to a number of digital conferences, including #InspiredSocial and Orlo's Digital Masterclass.

Caty Popescu | Senior SEO Manager | GoDaddy |

Caty moved from journalism to Search Engine Optimization 12 years ago and never looked back. This industry has opened her eyes to a new set of digital strategies and opportunities that she continues to test on a daily basis. Equally loves tech SEO and content optimization, and enjoys debating about edge cases or talk about testing different theories.

Donna Pullen | Programmatic EMEA/APAC | Expedia

Donna begun her career in media ten years ago where she started out within the New Business team at OMD UK. Since then, she has worked across a variety of fields within the industry including at Affilinet, where she specialised in Affiliate Marketing and planning and account management at Omnicom Media Group within their B2B Lead Generation and Affiliates team. Following this, she made the transition from agency to sales where she has been specialising in Programmatic advertising ever since starting out as a Sales Manager at Trinity Mirror to currently overseeing Expedia's programmatic division across EMEA and APAC

Grant Simmons

Grant leads the Performance Marketing team at, helping drive brand awareness, search traffic, affiliate traffic, and lead optimization for one of America’s top real estate sites. Grant has over 27 years of agency & brand experience serving industry-leading organizations such as; Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS,, YPO, GE, Amgen & Fox Sports. Grant is a popular speaker at search & real estate industry events worldwide, including; SMX, SES, SIS, Pubcon, Brighton SEO, Chiang Mai SEO, UCLA Anderson School of Business, eMarCom, C3, Social Shakeup, Multifamily Brainstorming, R3, Digital Elite, DMA, LRTCon, and has written for or been quoted in Search Engine Watch, Search Engine Journal, Search Engine News, Forbes, Fox Business, MSN, Media Post, Yahoo & other national & international publications. Described as an online marketing strategist, motivator, ideator, entrepreneur, asker-of-tough-questions, and “proud American with a funny accent”, he prefers; father, sailor, search marketer & expat Brit – though not necessarily in that order when there’s a fair wind.

Bianca Spada | International Social Marketing Lead | Facebook

Bianca is a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. She is an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. Bianca has a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Juliette Van Rooyen | Head of SEO | VR Squared

Juliette is an SEO Specialist with more than 14 years experience in both client-side and agency environments in London & Cape Town. Starting as a developer, she was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, she moved to London and spent 6 years working for various agencies. Her clients included Nintendo, Samsung, COI & Shell. She returned to Cape Town where she worked on the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, Juliette returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.

Emily Vanlierop | Global Head of Digital Operations | Volkswagen – PHD Global

Emily leads Digital Operations globally for Volkswagen at PHD, guiding the strategic and digital excellence of 27 in-market digital teams for this leading auto manufacturer. Emily cut her Digital teeth in start-ups, spending three years in marketing for two ‘web 2.0’ start-ups, before moving agency-side to hone her performance marketing skills. Since then, she’s spent the last ten years gaining experience in top London agencies (Publicis’ Starcom & Mediavest, Dentsu’s iProspect, WPP’s MEC and currently OMG’s PHD) driving value and innovation for clients across FMCG, Travel, Telco, Finance and Auto verticals. Emily keeps plugged into the London digital community as an active member of the IAB Search Advisory, and getting to see some of the industry’s top work as a judge for The Drum Search Awards, both the Global and UK Biddable Media Awards and now the European Agency Awards.

Anita Veszeli | Global Head of Social Engagement & Advocacy | Ericsson

Anita is the Global Head of Social Engagement & Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.

Ian Wright | Founder | Tribe Global

Ian has lead the network and working hard to make Tribe Global the No1 independent agency network. He have spent his career in advertising. His style is to combine a creative and entrepreneurial approach with a strong commercial focus. Ian loves international business and working across different markets. Strategy fascinates him and in particular, finding ways to deliver business advantage. Uncovering client secrets and turning them into a well-told story is a great feeling to him. When he is not working, he loves big family and friends get-togethers with great food and even better wine. He supports Dundee United, loves ski-ing, enjoy travelling and eventually wants to spend a lot more time in Italy.