Published by Sue Johns-Chapman
Published Date 29.10.2025 
Exter shortlisted for Best New Agency share what makes them stand out.
Blending AI Precision with Human Creativity
Exter Media has been shortlisted for Best New Agency at the European Agency Awards 2025, recognising our innovative, data-driven approach to helping brands grow intelligently and sustainably.
Founded in the UK, Exter Media partners with brands that want to scale profitably while maintaining their brand integrity. We’ve engineered a proprietary AI + Human+ Omnichannel System that unites advanced automation with creative strategy — allowing every campaign to predict, measure, and maximise impact across all channels.
Our approach isn’t about chasing vanity metrics. It’s about building growth systems that blend data, psychology, and design to create campaigns that are both profitable and authentic.
“We built Exter Media around one belief — data and creativity should never compete; they should amplify each other,” says Benjamin, Chief Marketing Officer. “Being recognised as one of Europe’s best new agencies shows that intelligent, ethical, and transparent marketing is the future.”
Intelligent Forecasting, Real Results
At Exter Media, every campaign begins with AI forecasting and data simulation. Before a single ad goes live, our systems analyse historical trends, customer behaviour, and pricing elasticity to project realistic ROI outcomes.
This allows our clients to understand what’s achievable, how long it takes to see measurable results, and what kind of investment makes sense for their business stage.
Our team then refines the strategy through human insight — crafting emotionally resonant campaigns that communicate brand value, not just conversion goals. Whether it’s a multi-channel e-commerce push or a high-intent local lead-generation campaign, we build frameworks that scale without losing the brand’s unique voice.
Transparent Partnerships That Drive Growth
What makes Exter Media stand out in a crowded agency landscape is our commission-based partnership model. For selected brands, we don’t just charge a flat retainer — instead, a portion of our fee is tied directly to the additional revenue we generate.
This model ensures complete transparency, accountability, and alignment of incentives. We succeed only when our clients do.
By combining this with advanced attribution and clean data tracking, we’ve built long-term partnerships with UK and European brands that consistently see higher ROI, lower acquisition costs, and stronger customer retention.
“Our clients see us as an extension of their team — not an outsourced agency,” says Benjamin, CEO of Exter Media. “We share the same goals, the same pressure, and the same excitement when results exceed expectations.”
Advanced Attribution: Knowing Where Every Sale Comes From
In today’s privacy-driven digital environment, tracking performance across multiple platforms is more complex than ever. Exter Media has built an advanced AI-powered attribution ecosystem that consolidates data from Meta, Google, TikTok, CRM systems, and even offline touchpoints like phone calls and store visits.
This ensures no conversion goes untracked and every campaign decision is based on complete, verifiable data.
We also provide transparent reporting dashboards that allow clients to see where every lead, sale, or booking originates — offering a clear connection between ad spend, customer actions, and business outcomes.
For our clients, this means confidence in every marketing pound spent and full visibility into what’s driving growth.
“We don’t just optimise campaigns; we optimise the truth behind the data,” says Benjamin. “Transparency builds trust, and trust leads to performance that compounds.”
From Brand Values to Measurable ROI
Exter Media believes great performance marketing should enhance, not compromise, brand identity. Many agencies chase conversions at the expense of storytelling — we do the opposite.
Our creative and strategy teams work hand in hand to translate brand values into measurable performance. Through precise targeting, emotionally intelligent copy, and design consistency across all channels, we ensure that every impression builds equity as well as revenue.
This philosophy has helped clients across sectors — from aesthetics clinics and skincare brands to DTC lifestyle companies — achieve measurable growth while staying true to who they are. One of our partners recently reported a 60% uplift in sales within three months, driven by a full-funnel omnichannel strategy powered by AI segmentation and human-curated creative testing.
Beyond Ads: Building the Full Growth Ecosystem
Performance doesn’t stop at ads. At Exter Media, we design complete marketing ecosystems — connecting acquisition with retention through integrated email, SMS, CRM, and paid media strategies.
Using predictive analytics, our systems forecast customer lifetime value and identify segments most likely to convert or repeat purchases. This allows us to build automations that reduce churn, increase subscription renewals, and unlock incremental revenue.
By aligning paid traffic, remarketing, and retention channels under one data model, our clients enjoy consistent month-on-month growth and significantly higher ROI compared to traditional siloed setups.
In a world where many agencies still operate channel by channel, Exter Media delivers true omnichannel synergy — one message, one data flow, one measurable outcome.
A Culture of Innovation and Collaboration
Exter Media’s growth is powered by a small but deeply dedicated team united by curiosity, integrity, and innovation. Behind every algorithm is a strategist, and behind every creative idea is data.
Our culture encourages experimentation — from AI-driven creative testing to revenue-share partnership models that challenge industry norms.
“We celebrate curiosity,” adds Benjamin. “Our people aren’t afraid to test new ideas, break down data silos, and collaborate across departments. That’s how we turn innovation into real client success.”
This approach has helped Exter Media grow rapidly from a UK startup to a recognised European player, partnering with ambitious brands that value both technology and transparency.
Recognition That Reflects Vision
Being shortlisted for the European Agency Awards 2025 is more than just a milestone — it’s validation of a philosophy.
It proves that a new kind of agency model is not only possible but necessary: one built on data clarity, AI-assisted insight, and human-driven creativity.
“This nomination represents every idea, every risk, and every client who believed in our process,” says Benjamin. “We’re proving that agencies can be both innovative and ethical, automated yet human, results-driven but brand-first.”
As Exter Media looks ahead, our mission remains clear — to redefine how brands measure growth, to bring intelligence and emotion into perfect balance, and to create campaigns that don’t just perform, but evolve.
