Categories

Please see the following descriptions for more information on each category.

For more information on how to enter, submission guidelines and entry fees, please click here.

CAMPAIGN AWARDS

The campaign awards recognise individual campaigns created by agencies across multiple business sectors and in specialist areas of digital technology, marketing, and PR. Across all categories, judges are looking for clear campaign objectives, examples of data use that have informed strategy and target audience, details of any challenges faced and why you think your campaign achieved the desired outcomes and succeeded.

Best Social Media Campaign
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Innovative use of social media can drive impressive results in search. Judges will be looking for campaigns which have exploited social content or channels to deliver real and tangible results and exceptional engagement.
Best SEO Campaign
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Whether you’ve achieved huge results with a piece of content or dominated the landscape with some technical wizardry. Show us why you deserves the title of Best SEO Campaign.
Best PPC Campaign
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Whether you have embraced or rejected automation doesn’t matter. Judges are looking at how you increased visibility to affect the engagement and bottom line.
Best PR Campaign
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Effective PR is one that attracts media attention in a positive way. Judges are looking for campaigns that have put clients in the spotlight through creativity and exceptional us multiple media platforms.
Best Not-for-Profit Campaign
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With purse strings being tightly held this year, Not-for-Profit has had a particularly difficult time. However, if your campaign has reached out and gained engagement this year you really do deserve to be an award winner.
Best Marketing Campaign
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Judges are looking for clearly defined, structured marketing campaigns with a clear goal from the outset. The campaign must have achieved outstanding results, whether that be in creating sales, driving downloads, increasing email subscriptions or growing a social media following.
Best Integrated Campaign
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Demonstrating excellence across multiple channels Judges are looking for consistent messaging that measurably creates viewers into customers and has an impressive ROI.
Best Event
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Recognition of an outstanding event that has successfully raised awareness of their client’s brand. This can be any kind of event including a product launch, conference, awards ceremony, seminar, large scale public event, press launch.
Best New Business Campaign
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Recognition of an outstanding new business campaign that achieved excellent results and demonstrates a high-level of strategic thinking, creativity and/or innovation.
Best Crisis Communication or Response Campaign
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All very best in business have crisis response campaigns or communications to ensure peace of mind, wellbeing and recovery. Judges are looking for campaigns that have resulted in successful engagement and bounce back.
Campaign Effectiveness Award
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Recognition of an agencies client work that has had the biggest impact on their client’s business and is able to demonstrate their marketing payback.
Best Pan European Campaign
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Recognition of an outstanding pan european campaign that achieved excellent results and demonstrated a high-level of strategic thinking, creativity and/or innovation.
NEW TO 2024: Best Use of AI in Client Campaign
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The Best Use of AI in Client Campaign recognizes exceptional achievements in leveraging artificial intelligence to enhance and elevate client campaigns. Judges will be looking for projects that not only meet but exceed client expectations, demonstrating measurable improvements in campaign performance, engagement, and overall success.
NEW TO 2024: Best Use of ABM
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The Best Use of ABM award acknowledges agencies that strategically align their ABM initiatives with overarching business goals. This category highlights excellence in personalised and targeted content delivery, collaboration with sales teams for effective engagement, and the adaptability and scalability of ABM strategies in response to evolving market conditions. Judges recognise those making significant strides in the world of account-based marketing.
NEW TO 2024: ABM Campaign of the Year
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Celebrate innovation and creativity in account-based marketing with the \\\"ABM Campaign of the Year\\\" award. This category recognises campaigns that stand out through their original strategies, impactful targeting of high-value accounts, seamless multichannel integration, and the ability to demonstrate measurable ROI and revenue growth.

CULTURE AWARDS

The judges will be looking for a clear description of the agency’s culture and how this contributes to its growth. They will be expecting to hear how training and development are used to help support the agency team in securing new business and growing existing accounts.

Best Agency Culture
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This category recognises agencies that have created an exceptional business culture, to inspire innovation, commitment, and success. This can include investing in training, support and development of teams to help them win new business or out-of-office initiatives to ensure staff are happy and supported in their careers.
Best Charitable/Corporate Social Responsibility Initiative
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This award honors businesses and organizations that have demonstrated dedication to social and charitable responsibility, celebrating initiatives that go beyond profit margins, and showcase a genuine commitment to creating a better world.
Best Culture transformation Initiative
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Judges are looking for an initiative that has transformed the workplace and positively impacted on individuals, productivity and profitability.
Best Flexible Working Policy
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Flexible working is not just about hybrid locations. Judges want to see how employers are looking outside of the box to offer flexible working to employees that benefits both parties.
Best Inclusion and Diversity Initiative
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Judges are looking to recognise an organisation that celebrated inclusion and diversity and that demonstrates policy day in and day out to positively impact on individuals and company culture.

AGENCY, TEAM & RISING STAR AWARDS

The agency awards categories are designed to recognise and reward agencies for their specialist skills and areas of expertise. Agencies that demonstrate multiple skill sets can enter as many categories as they see fit their competencies and which match their success. Across all categories, judges are looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award.

Rising Agency Star Award
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The Rising Star Award recognises an individual who is an integral part of a business and its future. Someone who proves themselves time and time again and who you could not be without. (under 30 years of age on the date of awards ceremony).
Best New Agency (Under 24 Months Old)
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You might be new, but you are running rings around the old guard! This is your opportunity for global recognition amongst your peers and industry experts and your chance to wear a badge of honour that attracts new business. Entries are welcomed from agencies which are under 24 months old on the date of the awards ceremony.
Digital Agency of the Year
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You are consistently delivering campaigns for brands and business which encompass multiple marketing platforms, maximise influence and build growth.
Media Buying Agency of the Year
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This category celebrates agencies who have flair in identifying and purchasing ad space on the right channel for the right audience. Judges are looking for media buying agencies who are successfully matching the context of the ad with the medium, whether it's television, radio, websites, social media, streaming services or apps.
B2B Agency of the Year
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You are a team of experts who live and breathe marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build.
B2C Agency of the Year
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You are a team of experts who live and breathe B2C marketing, digital, copywriting, advertising, web design and so much more, but what really underpins your brilliance is the business relationships you build.
eCommerce Agency of the Year
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Entries are welcomed from agencies which specialise in eCommerce. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
SEO Agency of the Year
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Staying on top of SEO trends and changing algorithms is no easy task. If you have manoeuvred through the shifting landscape and achieved success show the judges how.
PPC Agency of the Year
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Whether you have embraced or rejected automation doesn’t matter. Judges are looking at how you increased visibility to affect the engagement and bottom line.
Integrated Search Agency of the Year
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Recognition of a specialist integrated agency that has produced fantastic results and has made a positive contribution to the industry. The judges will be looking at client wins, client retention, financial results, growth, margin, team retention, development and training, innovative approaches to development, delivery or cost saving and the quality of campaigns delivered on behalf of clients.
Social Media Agency of the Year
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Social Media is quintessentially global! Twitter, Facebook, Instagram, TikTok and more – Judges want to see a campaign that has really, truly, deeply engaged.
Marketing Agency of the Year
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Social Media, PPC, SEO, Content and technology are all strings to your very impressive marketing bow. Your people are all experts in their field and your craft is honed to perfection. Judges just want you to prove it!
Creative / Design Agency of the Year
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Entries are welcomed from agencies which specialise in Creative/Design. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Advertising Agency of the Year
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Entries are welcomed from agencies which specialise in advertising. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
CRO Agency of the Year
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Entries are welcomed from agencies which specialise in CRO. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
UX Agency of the Year
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Entries are welcomed from agencies which specialise in UX. Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.
Independent Agency of the Year
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Your outside point of view, flexibility and creative expertise is achieving client goals. Judges are looking for innovation and success, return on investment and client understanding.
PR Agency of the Year
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Professional, organized and client and campaign focused. You consistently produce campaigns that change public opinion and actions through well-conceived ideas delivered through multiple media channels.
Innovative Agency of the Year
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In a rapidly evolving business landscape, this category celebrates agencies that have demonstrated exceptional creativity, forward-thinking strategies, and groundbreaking approaches to solve complex challenges. Judges are looking to celebrate agencies with original ideas and unbound creative thinking, with teams that are always looking to create the next benchmark and move client campaigns to another level.
Integrated Agency of the Year
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Your outside point of view, flexibility and creative expertise is achieving client goals. Judges are looking for innovation and success, return on investment and client understanding.
Best Small Agency of the Year (Up to 25 Employees)
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Entries are welcomed from small agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.
Best Large Agency of the Year (26+ Employees)
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Entries are welcomed from large agencies who have clear objectives, show examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures. Agencies can work locally, nationally or internationally – this award is about ROI and success.

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Testimonials

“I’ve always said that a happy designer is a creative designer, and this place has been a continuous source of inspiration and happiness for me. Knowing that we’ve been selected as a Finalist? It’s just the cherry on top!” Niall Donnelly, Graphic Designer
Creative Media
“To be nominated for such a prestigious award at an international level is a major milestone for us. It means so much to the team to be recognised for their work and creative thinking. I’m extremely proud to work with such brilliant people and to have the opportunity to demonstrate their expertise with amazing clients like PLG.”
Hewitt Matthews
“As the Operations Director of Reboot Online, I am immensely proud of the strides we’ve made in redefining traditional work structures and I am thrilled to hear that we’ve been nominated for the Best Flexible Working Policy at the European Agency Awards! It’s a testament to the collective effort of our HR and Senior leadership teams who work to create an environment where every Reboot-ian can thrive and contribute their best. I also want to highlight the unwavering dedication of our CEOs Shai & Naomi Aharony as they continue to foster a workplace that places Reboot employees well-being and growth at the forefront of everything we do." Zoe Blogg, Operations Director
Reboot
"We are so proud to have won the European Agency Awards for ‘Best Small Agency of the Year’! It is a great privilege to be recognised amongst so many diverse and creative agencies from across Europe."
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