Categories


Please see the following descriptions for more information on each category. For more information on how to enter and entry fees, please click here.

Entry Tips

Always remember:

  • Tie your aims and objectives to your results.
  • Keep to the word count (1000 words) – the panel judges 50 plus entries each so they want a nice concise entry.
  • Quote real figures where you can, judges love hard numbers that prove ROI.
  • Include client quotes and testimonials, use infographics to easily and quickly explain your results.
  • For more entry tips, download our Guide to Entering Awards PDF.
  • Check out the Judging Criteria.

CAMPAIGN AWARDS

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories.

Best Social Media Campaign

Recognition of an outstanding use of social media channels in a campaign.

Best SEO Campaign

Recognition of an outstanding use of SEO in a campaign.

Best PPC Campaign

Recognition of an outstanding use of PPC in a campaign.

Best PR Campaign

Recognition of an outstanding use of Public Relations in a campaign.

Best Not-for-Profit Campaign

Recognition of an outstanding not for profit or charity campaign.

Best Marketing Campaign

Recognition of an outstanding marketing campaign.

Best Integrated Campaign

Recognition of an outstanding integrated campaign.

Best Crisis Communication or Response Campaign

Recognition of an outstanding crisis communications or response campaign.

Best Pan European Campaign

Recognition of an outstanding pan European campaign.

Best Event

Recognition of an outstanding event that has successfully raised awareness of their client’s brand. This can be any kind of event including a product launch, conference, awards ceremony, seminar, large scale public event, press launch.

Best New Business Campaign

Recognition of an outstanding new business campaign that achieved excellent results and demonstrates a high-level of strategic thinking, creativity and/or innovation.

Campaign Effectiveness Award

Recognition of an agencies client work that has had the biggest impact on their client’s business and is able to demonstrate their marketing payback.

BEST AGENCY CULTURE AWARD

Best Agency Culture

Recognition of an agency for the creation of an exceptional new business culture, investing in training, support and development of its team to help them win new business and grow existing accounts.

AGENCY / TEAM AWARDS

Judges will be looking for clear team objectives, examples of recent campaigns/new business wins, examples of recent achievements, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

The Judges reserve the right to award Small and Large Agency of the Year winners for each of the agency categories where appropriate.
Small Agency: Up to 25 employees
Large Agency: 26 & over employees

Rising Agency Star Award

An award to recognise Europe’s rising agency star (under 25 years on October 21, 2021).

Best New Agency

Entries are welcomed from agencies which are under 18 months old on October 21, 2021.

Biddable Media Agency of the Year

Entries are welcomed from agencies which specialise in biddable media.

Digital Agency of the Year

Entries are welcomed from agencies which specialise in the use of digital.

Media Buying Agency of the Year

Entries are welcomed from agencies which specialise in media buying.

B2B Agency of the Year

Entries are welcomed from agencies which specialise in B2B.

B2C Agency of the Year

Entries are welcomed from agencies which specialise in B2C.

eCommerce Agency of the Year

Entries are welcomed from agencies which specialise in eCommerce.

SEO Agency of the Year

Entries are welcomed from agencies which specialise in SEO.

PPC Agency of the Year

Entries are welcomed from agencies which specialise in PPC.

Integrated Search Agency of the Year

Entries are welcomed from agencies which specialise in Search, including SEO and PPC.

Social Media Agency of the Year

Entries are welcomed from agencies which specialise in social media.

Marketing Agency of the Year

Entries are welcomed from agencies which specialise in Marketing and brand management.

Creative/Advertising Agency of the Year

Entries are welcomed from agencies which specialise in Creative/Advertising.

Design Agency of the Year

Entries are welcomed from agencies which specialise in design and creativity.

CRO Agency of the Year

Entries are welcomed from agencies which specialise in CRO.

UX Agency of the Year

Entries are welcomed from agencies which specialise in UX.

Independent Agency of the Year

Entries are welcomed from agencies that are independent.

PR Agency of the Year

Entries are welcomed from agencies which specialise in public relations.

Innovative Agency of the Year

Entries are welcomed from agencies which have shown a commitment to innovation.

Integrated Agency of the Year

Entries are welcomed from integrated agencies.

SMALL / LARGE AGENCY GROWTH AWARDS

Judges will be looking for a clear outline of growth strategy and growth achievement, examples of initiatives to drive growth, details of any challenges faced and why you think your team deserve to win the award. Please be sure to include a concise overview and history of the agency, number of staff, details of clients and turnover figures.

Most Impressive Small Agency Growth

Entries are welcomed from small agencies (turnover €2million and under) who have shown an outstanding level of growth / new business wins in the period March 2020 – July 2021.

Most Impressive Large Agency Growth

Entries are welcomed from large agencies (turnover over €2million) who have shown an outstanding level of growth / new business wins in the period March 2020 - July 2021.

COVID CONTINUITY AWARD

COVID Business Continuity Award

Have you put into place initiatives that have had a positive impact on a business and helped achieve continuity during the pandemic? Then this award is for you.