Judges


The awards are judged by an accomplished panel of experts and industry leaders.

The judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries. You can find out more about the judging process here.

In the interests of transparency, we may give entrants an insight into why a winning entry was chosen.

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Judges

Lukas Adamec | Performance Marketing Manager | DACH at Zendesk

Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.

AbdulRahman Alhadithi | General Manager - New Business & Precision | THG Ingenuity

Having worked in marketing and eCommerce for the last 13 years, Abdu's journey at an agency began as a SEO Executive at Search Laboratory. Following that, he worked on brands of all shapes & sizes, including Philips Sonicare, Lorac, Richmond, Cheestrings and Physicians Formula, driving sales & revenue growth across DTC as well as Amazon, PurePlayers and Bricks & Clicks. Most recently, Abdu was involved with a Digital & Marketing Transformation project at Heathrow Airport and now works as Head of Client Marketing at THG Ingenuity, helping brands drive global DTC growth.

Olga Andrienko | VP of Brand Marketing | SEMrush

Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.

Carlotta Bonafini | Product Manager | Edreams Odigeo

Carlotta is the global SEO product manager at Edreams Odigeo, where she is overseeing all the landing pages and the organic customers acquisition. She started her professional career in the marketing field working for Expedia in the search department. She directed various regional projects before moving into a global position in Vodafone, where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.

Shaad Cajee | European Marketing Manager | AliveCor Inc.

Shaad is an agile and entrepreneurial professional with marketing and sales experience across the pharmaceutical and med tech sectors. Beginning his career as an English language teacher, he later connected with his passion for healthcare marketing. Fascinated by the international landscape of communication and connectivity, Shaad is a strong advocate of health technology, solutions and diverse approaches that can change the world. Outside of work, Shaad enjoys spending time with his wife and son exploring different parts of Italy, practising yoga on the beach, and learning to cook Italian dishes with the best chef, his mother-in-law!

David Chadderton | Head of Digital Marketing | Home for Students Ltd

Following a highly successful first career as an RAF Air Combat Instructor flying Tornado fighters around the world, Dave forged a second career in digital consultancy, working freelance and later for digital and lead generation agencies before finding his home 'in-house'. His data-driven approach to ROI-based digital marketing has helped Homes for Students become one of the biggest student accommodation companies in the UK, growing by over 98% in the last 2 years and generating over £200M revenue pa. His fully integrated approach to all digital channels has been applauded by industry leaders such as SEMRush and Ahrefs, and he's constantly pushing the 'norm', preferring to lead in the sector rather than follow. Away from work, Dave enjoys beach walks on the Wirral with his partner and two Jack Russells, Bella and Bobby (aka @sideeyebob). He does other stuff too, but the beach walks are the best.

LinkedIn profile

Damilola Chambon-Erinle | Business & Diversity Consultant | Bethel Sarova

Damilola Chambon is an experienced, multilingual senior executive, board advisor and business leader with over 20 years experience in sales and marketing, driving growth in some of the fastest growing companies in the world. Having spent a number of years in the agency world, Dami is a strong believer in creativity and performance safe in the knowledge that in order to do this, understanding, valuing and encouraging the right culture is key. As well as being a coach and mentor within organisations focused on encouraging young people in technology, Dami is active spokesperson consultant on diversity within the U.K.

Ellie England | Sales Director | Microsoft

Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.

Richard Gregory | Founder | Agency NXD

Richard is co-founder of AgencyNXD as well as an advisor and NXD to multiple tech firms and agencies, including Adzooma, Fluid Digitial and Ruler Analytics. Heralding from “Silicon Ramsbottom” he is an ardent supporter of the digital and tech industry in the North of England. Previously, Richard was the managing director of digital agency Latitude, director of Tech North and co-founder of SAScon.

Cheryl Hill | Director of Digital Marketing | SkipTheDishes

Cheryl Hill is the Director of Digital Marketing at SkipTheDishes, Canada's leading and largest food delivery network. Cheryl leads Skip's media buying and digital strategy across Search, CRM, Paid Media, SEO, and Social Media via data-driven insights that connect with Canadians. Prior to Skip, Cheryl served at Metric Marketing as Director of Digital Marketing, where she established teams and led the creation of digital products. For more than a decade, Hill also led her own successful digital marketing consultancy and honed her trade in the UK finance industry, where she pioneered a digital marketing team within the largest mortgage, insurance, and loans brokerage in Scotland.

Jennifer Hoffman | Marketing Director | Banked

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

Brendan Keegan | Assistant Professor in Marketing | Maynooth University

Brendan Keegan is an Assistant Professor in marketing at Maynooth University. Interested in digital placemaking, digital and social media analytics and agency-client relation- ships, his research is published in various journals including European Journal of Marketing, European Management Review, and Management Decision. Brendan is also part of the GOGREENROUTES Horizon 2020 project investigating the role of digital placemaking and its relationship with the psychology of wellbeing through interconnected green corridors in public spaces.

Galya Korukhchyan | Global Brand Marketing Lead | H&M Sport

Galya is a marketing professional within brand management and over the last 10 years, she has contributed to such brands as Absolut Vodka, Malibu Rum and H&M Sport. She has moved from an expert role in digital and social media marketing to wider marketing communication and brand marketing roles where she has been leading brand and product driving initiatives and integrated campaigns on a global level with executions spanning over various countries. Before joining H&M Sport, Galya also worked with a health tech startup called Mendi where she oversaw the brand direction and communications. Most of all in her work, Galya values collaboration and bringing together talented individuals to create excellent output that will drive the brand to new creative heights and outstanding business results. She is very intrigued about cross-industry trends and consumer culture. On a personal level, Galya loves traveling, art in any shape and form and combining high intensity training with stretching routines.

Francesca Pasotti | Head of Global User Acquisition | Socios.com

Francesca is a well rounded Growth Marketing leader with experience and background in various European markets. Her 360 degrees experience started on the Agency side as Media Researcher, continued on the Publisher side as Digital Marketing Manager and finally landed on the Client side, where in the last 8 years, she's helped global companies to build and nurture successful marketing teams delivering growth and award winning campaigns. She combines her innate commercial vision with a real passion for performance and branding in an inspiring and impactful way for the business. While moving around Europe for job reasons, she's been raising her son, who already speaks 3 languages at the age of 11, lucky boy!

Dan Petrovic | Managing Director | Dejan

Dan Petrovic, the managing director of DEJAN, is Australia’s best-known name in the field of search engine optimisation. Dan is a web author, innovator and a highly regarded search industry event speaker.

Polly Pospelova | Digital Marketing Director | Delete

Polly is the Delete agency’s digital marketing director. She works with SEO consultants, PPC managers, content & PR consultants, and technical developers. Polly works on digital strategies and solutions for major brands in sectors including higher education, sport, property, travel and more. She is also a search marketing conference speaker on SEO, page speed and performance and digital marketing.

Heather Ray Cooper | VP of Internal & Culture Communications | Oatly

Heather is a communicator and a connector—connecting brands with customers, leadership with employees, businesses with people. She is a marketing and communications leader with C-level experience in operations, marketing and communications. She has worked with many admired brands and organizations, from Fortune 500 to fast-growth tech startups — including Oatly, Casumo and McGraw-Hill. Heather has led successful campaign-driven product launches in seven markets across Europe and North America. She’s led global teams with over 15 nationalities represented to build lovable brands, deliver engaging consumer experiences and drive bottom-line growth for businesses. She has most recently led the transformation of Oatly’s internal communications function by implementing an internal-marketing mindset that brings the best-practices of brand, content and engagement to the inside. Heather is a Stanford University Certified Project Manager and holds an MBA in Marketing, as well as a BA in English and Publishing Studies from Hofstra University.

Ric Rodriguez | Co-Founder & Chief Growth Officer | Finsu

Ric is driven and his career to date speaks to his ambition - most recently holding a senior strategy role at Vashi, the fine jewellery disruptor - where he built the digital marketing team from the ground-up, launched the Covent Garden flagship store and Innovation Centre and established an accredited approach to ESG. Prior to this, Ric held an evangelist role at the marketing technology company, Yext, where he supported sales and product teams in building new propositions for customers, including delivering an new approach for qualifying deals during the beginning of the Covid-19, which was adopted across EMEA - as well as regularly representing the NYSE-listed firm as an industry expert at events across Europe. Ric has also held significant roles in agency-side positions, at iProspect, where he lead accounts for leading brands such as Santander and Post Office; at Croud, where he was seconded into IWG’s marketing organisation to deliver the company’s digital growth across 110+ markets - work for which he won an industry award. Ric is often invited to speak at industry conferences and is a regular award judge. He has twice been a co-author for the Amazon-Bestselling “Mastering In-House SEO”.

Farhaad Saleh | Head of Organic Performance | WorldFirst

Farhaad is the Head of Organic Performance at WorldFirst, previously he was the Head of SEO for Rightmove and Boohoo. With over 10 year’s experience in SEO he has worked in many verticals from property, fashion, finance, aviation etc working both client side and agency. His approach is to focus on holistic growth leveraging all marketing channels, not just organic. The best strategies are always the simple ones executed well.

Alexandra Tachalova | Digital Marketing Consultant

Alexandra is a frequent speaker and founder of the digital marketing conference, DigitalOlympus.net. She also helps clients with digital PR, content marketing, and link building. Besides that, she regularly contributes to leading digital marketing blogs, including Moz, SEJ, Salesforce, SMExaminer, and many others.

Heana Thakur | Head of Paid Search | Sainsbury's

After a brief stint in creative marketing, Heana began her digital career in 2015 working for one of largest digital marketing agencies Merkle. She started as an exec fresh out of university working her way to director level. In this time, she worked on a variety of clients including Sky, The BodyShop, Uniqlo and Facebook. Outside of her day-to-day role, Heana was also involved in the recruitment of the paid search team, mentoring junior members of the department, delivering internal training sessions, working on commercial pitches and being a part of the Diversity & Leadership committee. Heana is passionate about change within organisations and sat on the Gender Pillar committee for 4 years helping to deliver events such as International Women's Day and organising networking events. She also spoke at a variety of different universities including the University of Surrey and University of Brighton to educate students about the life of a digital marketer. In November 2021, Heana switched from agency side to client side and she now leads the in-house paid search team at Sainsbury's, Argos and Habitat.

Krzysztof Wroński | Google Ads Specialist

Google Ads and Analytics Trainer and Certified Specialist. Co-owner and CEO at Marafiki.agency - digital marketing agency. From 2013 till the end of the project in 2018 he was one of 20ish Google AdWords Certified Trainers, working for Google to train hundreds of specialists from agencies with Google Partner status. Writes articles in professional magazines such as Marketer+ and Magazyn Online Marketing Polska. Gives public speaches and conducts workshops on many professional events and conferences. Lectures at postgraduate studies. Works with clients from all over Europe, USA and Australia.

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