Judges


The awards are judged by an accomplished panel of experts and industry leaders.

The judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries. You can find out more about the judging process here.

In the interests of transparency, we may give entrants an insight into why a winning entry was chosen.

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Judges

Lukas Adamec | Performance Marketing Manager | DACH at Zendesk

Lukas Adamec has been working within Paid Digital for 11+ years, during which he transitioned from an employee to a freelancer & CEO of Abadam Marketing. In the last 5 years Lukas has focused on Consultancy - working with established agencies to deliver client growth. His focus is particularly on international paid opportunities, from Google to Yandex, from Naver to Baidu, from Yahoo JP to Seznam. Lukas is a firm believer in knowledge sharing and enjoys discussing experiences with established online marketers as well as providing training to new colleagues. During his time off, Lukas recharges his energy by being disconnected from online influences and instead spends his time on wildlife photography.

AbdulRahman Alhadithi | Head of Client Marketing | THG Ingenuity

Having worked in marketing and eCommerce for the last 13 years, Abdu's journey at an agency began as a SEO Executive at Search Laboratory. Following that, he worked on brands of all shapes & sizes, including Philips Sonicare, Lorac, Richmond, Cheestrings and Physicians Formula, driving sales & revenue growth across DTC as well as Amazon, PurePlayers and Bricks & Clicks. Most recently, Abdu was involved with a Digital & Marketing Transformation project at Heathrow Airport and now works as Head of Client Marketing at THG Ingenuity, helping brands drive global DTC growth.

Robert Aston | Optimisation Manager | The Co-operative bank

Robert is an experienced digital communications expert with a real passion for digital content, CRO and customer journey optimisation. With experience in the telecommunications and the banking sectors Rob has made a huge impact within The Co-operative bank in the 3 years he has been there. The Co-operative Bank is proud to be the only UK high street bank with a customer-led ethical policy and a purpose to make a positive difference to the lives of their customers and communities.

Sam Barnes | Senior Director, International Marketing and Communications | AXON

With over 25 years’ experience, Sam advises pharmaceutical, biotechnology and medical technology companies on a range of Global, European and UK programmes across the marketing and communications spectrum. His work includes product communications, corporate communications and issues management, medical communications, digital projects, strategy development and planning. Sam’s current role involves working across both AXON and the agency’s broader network, AVENIR GLOBAL, to build tailored teams and solutions that meet the fast-changing and evolving needs of healthcare clients.

Carlotta Bonafini | SEO Product Owner | Vodafone

Carlotta is leading the SEO team at Vodafone UK, where she is overseeing the development of their new digital strategy. She started her professional career in the marketing field working for Expedia in the search department. She directed many regional projects before moving into a global position where her initiatives created outstanding results whilst pioneering new processes. She supervised both creative campaigns and technical projects, and launched many impactful ideas. Carlotta graduated from London Metropolitan University and Milan Catholic University and has been living in London for over 9 years. Passionate about high-tech, she is working on improving her coding skills and is always eager to expand her technical knowledge.

Michael Bonfils | Global Managing Director | SEM International

Michael Bonfils is the Founder and CEO of SEM International. Which is an award winning global digital marketing management firm with 32 worldwide offices specializing in multilingual PPC, SEO, Social Media, Global eCommerce, Content and Localization. His company’s services are tailored to assist global advertising agencies and multinational corporations with their digital marketing strategies around the world. He has been in the industry since 1997, has been a frequent speaker at global conferences, is a recognized industry award judge and past/present board member for a number of digital marketing organizations.

Laurent Bourrelly | SEO Consultant | Laurent Bourrelly S.L.U

In 1994, Laurent started working in marketing and branding. Laurent discovered the wonders of SEO in 2004, by entering a SEO contest. After three months of 24/7 SERP battling in this international competition, he got it. He knew exactly how and what to feed Google in order to help any web page rank at the top of Google SERP. It’s no miracle. If you put in the time and education over thousands of hours, you’ll eventually figure it out just as Laurent has. Like many others, Laurent cut his teeth mastering both black and white hat SEO techniques, adapting and evolving during each google algorithm update to keep himself at the bleeding edge of best practices right up to this very day. Bringing back his knowledge about branding and marketing into the SEO mix became obvious around 2010. Today, Laurent is one of the very few who can go from high-class Content Marketing to Black Hat SEO while building a strong Semantic SEO main pillar. He took out of the equation all the question marks, leaving only one single question « do you have the means to reach your goals ? » Some other notable achievements include his dozens of industry speeches including TEDx and SMX as well as his positions on as a Head Judge of the European Search Awards, and regular judged for many others. His thought leadership within the SEO community is well renowned from co-forming the notorious 'DarkSEOTeam' back in his black hat days, to being awarded third place for ‘All Time Best SEO in France’. The latest adventure is called SEO Conspiracy, which you can find on all the good places Online. It’s all about debunking SEO myths and Google Propaganda, but also helping out by sharing the right strategies to deliver results in SEO and Digital Marketing. Laurent now focuses his time mainly on consulting and has trained numerous SEO professionals, amongst the best in their fields.

Rafael Brandão | Head of Experience Design and User Studies | Telecine

Experience Design Manager passionate about Arts and Technology. For more than 15 years I’ve been working in several Advertising Agencies and Design Offices as an Interactive Art Director and UI/UX Strategist. Today, I’m the Head of Experience Design and User Studies at Telecine, a joint venture between Grupo Globo and the major Hollywood Studios. In 2012 I also concluded my Master’s degree in Design at ESDI/UERJ (Brazil) and IADE Creative University (Portugal). Alongside my current role at Telecine I’m an UX Design professor at Miami Ad School Brasil, the best creative school worldwide (Cannes 2019), a Mentor at Designed.org and AbeLLha and Vice President of the UX Committee of IAB – Interactive Advertising Bureau.

David Chadderton | Head of Digital Marketing | Home for Students Ltd

Following a highly successful first career as an RAF Air Combat Instructor flying Tornado fighters around the world, Dave forged a second career in digital consultancy, working freelance and later for digital and lead generation agencies before finding his home 'in-house'. His data-driven approach to ROI-based digital marketing has helped Homes for Students become one of the biggest student accommodation companies in the UK, growing by over 98% in the last 2 years and generating over £200M revenue pa. His fully integrated approach to all digital channels has been applauded by industry leaders such as SEMRush and Ahrefs, and he's constantly pushing the 'norm', preferring to lead in the sector rather than follow. Away from work, Dave enjoys beach walks on the Wirral with his partner and two Jack Russells, Bella and Bobby (aka @sideeyebob). He does other stuff too, but the beach walks are the best.

LinkedIn profile

Sarah Cook | Group Head of Social Media and Content Strategy | Legal & General

Sarah has worked in communications for over 15 years: both in-house and for agencies. She is currently responsible for brand campaigns and content in the Group brand team at Legal & General. Before this, she worked at an international law firm, leading their social media strategy and she started her career as a communications consultant, working at PR agencies in London.

Ellie England | Sales Director | Microsoft

Passionate about digital, women in technology and making a lasting impact, Ellie began her career in sales working in an inner city secondary school 'selling' the importance of modern languages to disaffected teenagers. She got in to the world of digital advertising working for Google for 6 years, before eventually relocating to Manchester and joining Microsoft. As a Sales Director for Microsoft Advertising, for the past 5 years. Ellie has been spearheading the continued investment in the North of the UK and beyond, leading a growing team of Account Managers and Directors and juggling life as a proud mother of two pre-schoolers.

Amine Faitas | Head of SEO | Westwing

Amine is the Head of SEO at Westwing, the leader in inspiration-based eCommerce in Home & Living across 11 countries. He is a digital marketing leader and a die-hard SEO expert, with a strong track record of driving organic growth for a wide range of well-established brands in highly competitive segments. Specialized in large and medium-sized websites, typically with over 10 million+ indexable pages, he has experience in both in-house and agency-side. Fascinated by user experience and driven by his straightforward user-centric and data-driven mindset, he is always eager to expand his knowledge, mentor others, and help brands succeed in today's digital sphere.

Pierre Far | Digital Production Management Consultant & Founder | Deliberate Digital Limited

Pierre is a digital product management consultant, with a specialty in SEO. Prior to founding Deliberate Digital and Blockmetry, Pierre held several roles at Google and the technology sector in the UK, including product management, community management, innovation consulting, and online marketing. He’s a regular speaker, author, and advisor about technology topics, and has a Ph.D. in microbial genetics from the University of Cambridge, UK.

Samuel Hall | Senior Director | Servicenow |

With 20 years experience within the brand, media, content and communications world, across both corporate, consumer and employee leadership communication roles, I am a true believer in the value that strategic communications can bring to any organisation be it in terms of brand value or contribution to the bottom line. I have a proven track record in campaign management, content creation, social media strategy creation and execution, people and agency management at both a Pan EMEA and local market level, supported by solid contacts across both UK and international media and influencers.

Neil Hardy | Digital Director | Midcounties Coop

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

Jennifer Hoffman | VP of Marketing | Banked

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

Motoko Hunt | President, International Search Marketing Consultant | AJPR

Since establishing AJPR in 1998, Motoko Hunt has been providing online marketing services to various companies around the world. Her extensive knowledge of Asia and Japanese markets proves to be highly valuable as her consulting services have made a significant impact on global marketing campaigns for some of the world’s most popular multinational brands. Besides being published in industry websites and printed media, Motoko is a frequent speaker at global search marketing conferences, giving seminars and training about topics on International Search Marketing.

Brendan Keegan | Senior Lecturer in Digital Marketing | The Manchester Metropolitan University

Brendan has taught a broad range of digital marketing topics in Manchester Metropolitan for over a decade, after a few years in agency-land. His research examines the role of analytics in marketing strategy decision-making, as well as the utilisation of digital technology in shaping spaces and places.

Umar Khan | Senior Digital Strategist | Nakheel

Umar is a passionate digital marketer with over 9 years of experience in managing high budget digital marketing campaigns. With experience and expertise on all the verticals of Digital Channels including SEO, Google Ads, Social Media, Content Marketing, Programmatic, Marketing automation, CRO, UX, analytics etc. Umar has worked with top companies in UAE and currently linked with Nakheel as the Senior. Digital Strategist. He also conducts digital marketing corporate workshops & regular classes for well-known educational institutes in Dubai.

Trond Lyngbo | Senior SEO Consultant

Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over two decades of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives.

Matt McGowan | Director and General Manager | Snap Inc |

A born and bred New Yorker turned Torontonian who has lived on 3 continents, Matt has worked alongside executives and founders representing some of the world's best known and thousands of relatively unknown brands, agencies, and technology companies. Matt most recently served as President and a member of the Board of Directors at the SaaS juggernaut Adestra, an enterprise martech Email Service Provider and Marketing Automation Platform.

Mazen Mroue | HEAD OF GLOBAL DIGITAL MEDIA AND TECH | FRIESLANDCAMPINA

Mazen is the head of Global Digital Media and Tech, The Netherlands. Leading a team working on specialized nutrition products such as baby formula and his responsibilities cover media, technology, CRM, Website/SEO, Digital transformation and innovation. Mazen oversees media pitches, digital strategies, and design of the technology ecosystem following the JBP with key suppliers such as Facebook, Google, & Tik-tok Before moving to the Netherlands, Mazen worked at the agency side for 6+ years based in Dubai, Singapore, and Beirut. His diverse portfolio covers prominent multinationals such as BlackBerry, Samsung, Emirates, Etihad airlines, and all the Richemont Luxury brands. Besides being a member of the world federation of advertisers, Core member in programmatic taskforce at Iab Nederlands, member of the programmatic committee at iab SEA+India/GCC and holding 100+ certifications across all digital platforms and technologies, Mazen won many prestigious digital awards targeting the MENA region and is looking to score more worldwide. Mazen is a big believer in training both the body and the mind to be strong. So next to his professional achievements, he is a world marathoner and Guinness World Record holder, with more than 60 full marathons completed and many ultras.

Gustavo Pelogia | SEO Lead | Teamwork |

Gus Pelogia is a former journalist turned SEO, conference speaker, and once-in-a-while blogger. He is currently the SEO Lead at Teamwork, a project management SaaS used by companies like Netflix, PayPal, Disney, and more. Prior to this, Gus worked both in-house and at digital agencies in Argentina, Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry and Wolfgang Digital, working with clients from travel, e-commerce, and professional services, winning several industry awards.

LinkedIn profile

Caty Popescu | Senior SEO Manager | GoDaddy |

Caty moved from journalism to Search Engine Optimization 12 years ago and never looked back. This industry has opened her eyes to a new set of digital strategies and opportunities that she continues to test on a daily basis. Equally loves tech SEO and content optimization, and enjoys debating about edge cases or talk about testing different theories.

Ric Rodriguez | Search Director | Vashi

Ric Rodriguez is an experienced digital marketer, with a background that stretches across agency, brand and vendor-side. Ric is the Search Director at Vashi, the bespoke fine jewellery brand, where he currently leads the performance team. He joined from NYSE-listed technology company Yext, where he was the European search marketing expert. Prior to this, Ric led teams at well-known agencies, most notably within iProspect, where he grew online market share for two high street finance brands - and at Croud, where he oversaw all SEO activity for a well-known B2B business across over 100 markets. He was also a part of iCrossing’s, multi-award winning L'Oreal team. Ric is co-author of the Amazon bestselling book "Mastering In-House SEO" and often speaks at marketing conferences.

Grant Simmons

Grant leads the Performance Marketing team at Homes.com, helping drive brand awareness, search traffic, affiliate traffic, and lead optimization for one of America’s top real estate sites. Grant has over 27 years of agency & brand experience serving industry-leading organizations such as; Paramount Studios, Red Bull, M&M/Mars, Disney, Napster, Warner Bros., UPS, Move.com, YPO, GE, Amgen & Fox Sports. Grant is a popular speaker at search & real estate industry events worldwide, including; SMX, SES, SIS, Pubcon, Brighton SEO, Chiang Mai SEO, UCLA Anderson School of Business, eMarCom, C3, Social Shakeup, Multifamily Brainstorming, R3, Digital Elite, DMA, LRTCon, and has written for or been quoted in Search Engine Watch, Search Engine Journal, Search Engine News, Forbes, Fox Business, MSN, Media Post, Yahoo & other national & international publications. Described as an online marketing strategist, motivator, ideator, entrepreneur, asker-of-tough-questions, and “proud American with a funny accent”, he prefers; father, sailor, search marketer & expat Brit – though not necessarily in that order when there’s a fair wind.

Bianca Spada | International Social Marketing Lead | Facebook

Bianca is a global digital strategy expert with 10 years experience of delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. She is an expert in consolidating and creating brand new social strategies to significantly increase the visibility of brands online. Bianca has a proven record of radically turning around performance and generating 3-figure growth within 12 months of working in a company.

Juliette Van Rooyen | Head of SEO | VR Squared

Juliette is an SEO Specialist with more than 14 years experience in both client-side and agency environments in London & Cape Town. Starting as a developer, she was lured to the dark side of SEO with the promise of being more creative. After getting a taste for SEO, she moved to London and spent 6 years working for various agencies. Her clients included Nintendo, Samsung, COI & Shell. She returned to Cape Town where she worked on the gambling industry on the client-side, spearheading multi-region and multi-language strategies for global casino brands. After 6 years of working in that arena, Juliette returned to London in 2018 to lead UK SEO for a multinational ecommerce brand.

Anita Veszeli | Global Head of Social Engagement & Advocacy | Ericsson

Anita is the Global Head of Social Engagement & Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business.

Ian Wright | Founder | Tribe Global

Ian has lead the network and working hard to make Tribe Global the No1 independent agency network. He have spent his career in advertising. His style is to combine a creative and entrepreneurial approach with a strong commercial focus. Ian loves international business and working across different markets. Strategy fascinates him and in particular, finding ways to deliver business advantage. Uncovering client secrets and turning them into a well-told story is a great feeling to him. When he is not working, he loves big family and friends get-togethers with great food and even better wine. He supports Dundee United, loves ski-ing, enjoy travelling and eventually wants to spend a lot more time in Italy.

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