Judges


The awards are judged by an esteemed panel of industry leaders and experts, the judging is a rigorous two-stage process including pre-scoring to determine shortlists and a judging meeting where entries are discussed and evaluated in detail to decide the winning entries.

From a transparency perspective, we may video aspects of the judging session to show on the evening and give entrants an insight into why a winning entry was chosen.

This year’s judging panel will be announced shortly.

 

Azeem Ahmad | Digital Marketing Manager | Staffordshire University

Azeem is currently the Digital Marketing Manager at Staffordshire University. He has spent several years working in the industry, beginning in a paid search focused role before moving into a multi channel specialism. He is experienced in various aspects of online marketing activity, including PPC, Social Media, Display, Programmatic, App Marketing and SEO. He has previously spoken at conferences in the UK including MeasureFest, and BrightonSEO, and also on podcasts and webinars too.

Olga Andrienko | Head of Global Marketing | SEMrush

Together with her team she has built one of the strongest international communities in the online marketing industry. Olga has expanded SEMrush brand visibility worldwide, bringing >90% YoY average revenue growth from top 10 new markets and growing SEMrush presence in the main markets such as USA, Europe and Australia. Olga is a sought-after speaker at leading marketing conferences such as SMX, Pubcon and BrightonSEO.

Marc Calvo | Performance Marketing Manager | Avis Budget Group EMEA

I have +8 years experience in Digital Marketing, focused on Paid Acquisition, working for both agency and client side in different industries such as travel, retail, gambling, non-profit, education and legal services.I am currently a Performance Marketing Manager at Avis Budget Group EMEA, where I am proud to have built an led a strong international team for the last 3 years.

Whitney Cubbison | Communications Director for Western Europe | Microsoft

Whitney Cubbison is an American communications professional living in Paris. She was born and raised in Texas and then moved to California to pursue a French degree at UCLA, starting a decade-long stay in California. She began her career as a technology consultant for PricewaterhouseCoopers in San Francisco (because they had an office in France… which seemed like a good enough reason at the time). She quickly realized she liked technology but wanted to spend her time talking about it, rather than building it, so she transitioned into public relations. She worked for Applied Communications and Bite Communications in San Francisco, both high tech PR agencies, at the height of the technology boom and during the lean years following the technology bust. She represented clients including HP, Sun Microsystems, Cisco, Oracle and many more in enterprise technology. Whitney moved to Seattle, Washington in 2005 and began working in PR for Microsoft’s Online Services Division. In 2009, she led the global PR launch of Bing, Microsoft’s search engine, and a few months later, she fulfilled her dream to get to France by taking the job as Executive Communications Director for Microsoft International. She has since held numerous roles in communications for Microsoft in Europe, the Middle East and Africa and currently serves as Microsoft’s Communications Director for Western Europe, covering internal and external communications across 14 countries.

Amine Faitas | Head of SEO | Westwing

Amine is the Head of SEO at Westwing, the leader in inspiration-based eCommerce in Home & Living across 11 countries. He is a digital marketing leader and a die-hard SEO expert, with a strong track record of driving organic growth for a wide range of well-established brands in highly competitive segments. Specialized in large and medium-sized websites, typically with over 10 million+ indexable pages, he has experience in both in-house and agency-side. Fascinated by user experience and driven by his straightforward user-centric and data-driven mindset, he is always eager to expand his knowledge, mentor others, and help brands succeed in today's digital sphere.

Morgan Fitzsimons | Chief Marketing Officer | London Sock Company

Global DTC brand and digital marketer. Has worked agency and brand side in the UK and the USA. Passionate about driving commercial growth through consumer insights . Previously Global Head of Marketing, ASOS, and Digital Marketing Director, CBS Television (New York).

Neil Foster | Vice President – Creative Consultancy EMEA APAC | Guinness World Records (GWR)

Neil has spent the last 25 years working in PR and Advertising agencies in London, Sydney and Melbourne. He joined Guinness World Records (GWR) in 2019 to help drive the creative services and records marketing consultancy forward. GWR now provides record breaking solutions for brands and agencies running communications campaigns and employee engagement and development programmes through world-class record-breaking attempts and events. Prior to joining Guinness World Records, Neil led the Brand Marketing team at Burson Marsteller London. This followed a five-year stint as Managing Director of a group of PR brands housed within an independent integrated marketing agency and launching the Earned Agency. He helped to develop the Bell Pottinger Group’s digital offering working across group companies to deliver integrated and digital solutions to group companies in consumer, finance, crisis and issues, public affairs and sports marketing. This was preceded by a four-year spell in Australia working for global advertising giant DDB’s integrated PR and experiential agency Mango Communications as their Creative Director and latterly, General Manager of the Melbourne office. Neil started his career at legendary consumertech agency Bite Communications in London in the early years of the dotcom boom.

Richard Greenhouse | Manager of the Social Media Team | Tesco Mobile

Richard is the Manager of the Social Media Team at Tesco Mobile, handling a team of just 5 people for a customer base of over 5 million. Starting as a Customer Service Adviser within the call centre just 5 years ago, Richard has progressed through various roles within the business to where he is today. Throughout his time as part of the social media team, he has helped to deliver multiple success stories including the “Best Customer Service in Social Media” at the European Contact Centre and Customer Service Awards, to achieving a number 1 UK trend on Twitter with our #S6EdgeOfSpace campaign. In recent years, Richard has worked to expand Tesco Mobile’s digital customer service offering by expanding online contact channels from 3 to 7, with the introduction of customer service through multiple review sites, as well as conventional social media accounts. Utilising the existing knowledge and experience of his team, and empowering them to help drive strategy, they have created a platform that allows customers to connect with Tesco Mobile in a personal and impactful way.

Adam Guerguis | Head of Operations | Airbnb

Based in Montreal, Adam has more than 10 years in search marketing and growth hacking experience. His latest job was Head of Operations for airbnb organic growth. He also has been working with very exciting brands in several industries, languages, and sizes like Yahoo!, MSN, Groupon, UNHCR, Skrill, Paysafe card, and others. Adam is also a digital marketing trainer, guest speaker, mentor, digital marketing blogger since 2010, and a MSc. Marketing Candidate. In his free time, Adam likes coding and reading about marketing,

LinkedIn profile

Neil Hardy | Digital Director | Midcounties Coop

Neil has been involved in the digital industry since 1994 when he launched his first website for travel brand Page & Moy. He has worked for several blue-chip companies including TUI, The Co-op, Icelolly, Midcounties Co-op and more recently Shearing’s Holidays. With a strong commercial background, digital results and ROI are key focus points in any award judging. Follow Neil on Twitter @hardyneil

Jennifer Hoffman | VP of Marketing | Banked

Jennifer is an enthusiastic and passionate Marketing Director with over 15 years of experience in brand building and strategic marketing, with an impressive track record of developing key partner relationships and driving business growth. Fascinated by all things impacting the customer journey; brand experience, user experience and customer experience. Hyper curious about new tech, innovation and startup culture!

Béatrice Imbert | International Media Director | Chanel

Jarka Kapitanova | Brand Manager and Category Lead | LEGO

Jaroslava Kapitanová, 8+ years in brand & product marketing, experience from FMCG, direct sales and retail business. Started marketing career in Prague office of L'Oréal, with an international pilot launch of new brand Mixa. Later managed succesful re-birth of M&M's chocolate brand across 4 markets in Mars Central Europe. Currently leading GIRLS, PRESCHOOL KIDS and SHOPPER recruitment agenda at LEGO for Czech republic and Slovakia, delivering double-digit growth.

Dinah Makani | Senior SEO Analyst | Whitbread Group

Dinah began her career in marketing over 10 years ago and has specialised in SEO for the past five years. Having worked in-house across several industries, including fashion, hospitality and ecommerce, Dinah has a proven track record for delivering organic growth for many businesses. She strives to achieve the perfect balance between content, digital PR and technical SEO by leveraging data and making the most of each area within the SEO umbrella and the resources available. Dinah takes pride in being a leader and motivating her team and colleagues to be enthusiastic about all things SEO and she's most passionate about delivering a great user experience and helping searchers easily find the information they are looking for online.

Matt Mcgowan | Director and General Manager | Snap Inc |

A born and bred New Yorker turned Torontonian who has lived on 3 continents, Matt has worked alongside executives and founders representing some of the world's best known and thousands of relatively unknown brands, agencies, and technology companies. Matt most recently served as President and a member of the Board of Directors at the SaaS juggernaut Adestra, an enterprise martech Email Service Provider and Marketing Automation Platform.

Chris Nightingale | PPC Manager | AO.com

Chris is an experienced Digital Marketing Strategist with a passion to deliver through the ever evolving eCommerce landscape. His passion for digital led him to focus more on Online Retail and the exciting nuances of working for an exclusively online retailer. He is part of the vibrant AO.com Digital marketing and commerce team, on the forefront of the latest trends and technologies in order to bolster AO.com’s presence within a competitive market space

Helena Pearce | Head of Content | Samsung Electronics, Europe

Helena is the Head of Content for Samsung Electronics’ Europe Office. After cutting her teeth in journalism, Helena moved into the world of content and creative. She joined Amazon as a Content Editor where she spent 5 years building and managing creative teams. During her stint Helena managed digital and offline content, crafted SEO and social media strategies, and created brand books for various business units. Since joining Samsung Electronics Helena has the pleasure to oversee digital content across Samsung’s European subsidiaries, and regularly travels across the globe to deliver target driven content plans in the B2C and B2B space. A few of her favourite career highlights include travelling to Korea to present in Samsung City; creating videos at The O2 Arena, BST and Kew the Music; and interviewing Sir Michael Gambon at a West End after party.

Anna Pickard | Social Media & Content Specialist | Transport for Greater Manchester

Anna has extensive experience working in social media and communications, developing award-winning campaigns and events. After graduating from the University of Sheffield, she started her career working for PR agencies in Greater Manchester, learning the ropes on both consumer and B2B clients. She now manages all the social media channels and online content for the second largest transport authority in the UK - Transport for Greater Manchester. Anna is also an experienced speaker and has recently contributed to a number of digital conferences, including #InspiredSocial and Orlo's Digital Masterclass.

Donna Pullen | Programmatic EMEA/APAC | Expedia

Donna begun her career in media ten years ago where she started out within the New Business team at OMD UK. Since then, she has worked across a variety of fields within the industry including at Affilinet, where she specialised in Affiliate Marketing and planning and account management at Omnicom Media Group within their B2B Lead Generation and Affiliates team. Following this, she made the transition from agency to sales where she has been specialising in Programmatic advertising ever since starting out as a Sales Manager at Trinity Mirror to currently overseeing Expedia's programmatic division across EMEA and APAC

Emily Vanlierop | Global Head of Digital Operations | Volkswagen – PHD Global

Emily leads Digital Operations globally for Volkswagen at PHD, guiding the strategic and digital excellence of 27 in-market digital teams for this leading auto manufacturer. Emily cut her Digital teeth in start-ups, spending three years in marketing for two ‘web 2.0’ start-ups, before moving agency-side to hone her performance marketing skills. Since then, she’s spent the last ten years gaining experience in top London agencies (Publicis’ Starcom & Mediavest, Dentsu’s iProspect, WPP’s MEC and currently OMG’s PHD) driving value and innovation for clients across FMCG, Travel, Telco, Finance and Auto verticals. Emily keeps plugged into the London digital community as an active member of the IAB Search Advisory, and getting to see some of the industry’s top work as a judge for The Drum Search Awards, both the Global and UK Biddable Media Awards and now the European Agency Awards.

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