Published by Sue Johns-Chapman
Published Date 04.11.2025 
Aviva Solutions share their year and what makes them an award nominated Agency of the Year.
We’re driven by building digital experiences that make a difference. So when the European Agency Awards shortlisted Aviva Solutions for B2B Agency of the Year, it felt like a moment to pause and celebrate what that really means. We consider this more than just industry recognition: it’s a testament to what can be achieved when technology, teamwork, and trust come together.
Our nomination follows the launch of a powerful new B2B commerce platform for Plaisio, Greece’s leading retailer in consumer electronics, office supplies, and mobile devices. With over 50.000 organizations browsing a catalogue of 40.000 products, Plaisio needed a solution that could handle immense complexity while still facilitating platform growth. That was our signal to build a Composable Commerce platform based on MACH architecture, selecting best-of-breed tools to create a flexible, fast, and scalable solution.
We could use flowery language to tell you the benefits of this technique, but we’ll just let the results speak for themselves:
- +10% total order increase
- +31% Average Order Value
- +19% Average Basket Size
- +55% daily revenue
These numbers represent the impact of our collaboration, shared ambition, and confirm the strength of our approach. We feel rewarded by seeing Plaisio’s growth, and satisfied knowing that their customers benefit from a faster, more personalized buying experience, combined with having increased customer support and user insights.
Weekly meetings, short communication lines, and lots of coffee
Building a platform of this scale was a journey that demanded creativity, dedication, and close cooperation, not just within our own team, but also with Plaisio’s and our technology partners. With weekly meetings, short lines of communication, and tackling challenges together, we managed to create a truly seamless collaboration. And let’s just say the coffee machine worked almost as hard as our developers.
Project manager Leo Wessels adds: “As the project manager, I’m proud of the smooth collaboration between the client, the teams involved at the external services and our agency, the dedication of every team member, and the final outcome. In this project, we achieved an outstanding result with a strong team that brought together all disciplines, from business analysis and design to development and testing. Seeing how this collaboration has created a solution for our client that truly makes an impact, that’s an amazing feeling. Being nominated for Best B2B Agency in regard of this project makes that feeling even stronger.”
Architecture is everything
The platform’s Composable architecture allows Plaisio to adapt faster and scale smarter. With a combination of Contentstack for headless content management, commercetools for product and order orchestration, and Constructor for personalized search and recommendations, the system is both robust and flexible. It processes millions of pages and real-time price updates within a second, even during peak traffic, without compromising on performance or user experience.
Joost Meijles, Lead Software Architect, chimes in that “at Aviva Solutions, we believe that technology is only as valuable as the results it delivers. For Plaisio, the MACH architecture we designed not only built a future-proof platform but also achieved impressive growth. These results are the true culmination of our work – and being nominated as B2B Agency of the Year is a wonderful testament to that.”
So, what do we mean by ‘flexible’, ‘fast’, and ‘scalable’?
A platform for a retailer of this size operates on an extremely high level. It has to facilitate more than 20 million page requests every month, be able to update price and product information within 100 milliseconds, and set 3000 filters in a catalogue of 40.000 products. Some requirements were so high, that there were no existing solutions that could facilitate Plaisio’s request. For example, the platform has to show custom price information per organization signed in to the platform. This means that the platform needs to facilitate 3.75 billion unique prices. Luckily, we’re no strangers to custom development. We built a unique solution to solve this challenge, allowing us to truly build the platform Plaisio needed.
It’s not over yet.
The journey doesn’t end here. As a full service digital agency, we remain closely involved long after a platform goes live. Continuously monitoring performance, optimizing processes, and improving the user experience, we make sure that we deliver the best possible result.
The B2B platform’s success has even become a blueprint for future innovation. The knowledge and experience gained from building Plaisio’s B2B platform is now being applied to rework their B2C commerce environment. We’re also implementing the same Composable approach for other clients who aim to combine flexibility, scalability, and measurable business growth.
Bart Hoppe, CEO Aviva Solutions, reflects on working together with Plaisio: “What stood out most in working with Plaisio was the level of mutual trust and collaboration. Their team brought deep market knowledge, while we contributed our technical expertise — and together, we found the perfect balance. During my visits to Greece, it was inspiring to see how aligned we were in our goals. It’s also fantastic to see that the online results also improved significantly immediately after going live with the new Composable B2B platform. Being shortlisted for the European Agency Awards is a huge honor, as it recognizes the impact of our collaboration on an international stage. The success of the new platform is a direct result of that shared commitment.”
We’re grateful to Plaisio for their trust, to our partners for their collaboration, and to our team for their relentless dedication. Being recognized at this level inspires us to keep pushing boundaries, helping businesses across Europe grow stronger through the power of composable, human-first digital solutions.
The Aviva Solutions DNA
We are a full service digital agency, specializing in helping organizations create powerful online experiences. We combine strategy, design, development, and management into a single, integrated approach. From concept to delivery, we’ve got the right professional who helps develop your ideas and knows what it takes to realize your digital ambitions.
We’ve been operating for nearly 20 years, meaning that we’ve seen quite a few shifts and changes in the digital landscape. We’ve always monitored these closely, and aspired to be at the forefront of innovations. Our hard work has paid off: we’ve been awarded several (first in their category!) MVP titles, built accelerators for vendors to improve their products, and have been awarded several beautiful awards. Being able to say that this now includes being shortlisted for the European Agency Awards adds recognition on a European level, which is a feeling we could try to describe in words, but is better captured by the “YES!” that was shouted so loudly the developers downstairs could hear it.
We are a human-first agency, which means that we believe the best digital solutions are built on understanding people. On understanding our clients, understanding their customers, and that everything we do is for them. That belief is what drives us to keep improving, learning, and celebrating results like these. And alright, it’s also a great excuse to enjoy a piece of cake together.
