Published by Leenesha Friend
Published Date 17.10.2024 
From Brighton to internationally renowned…that’s right we’ve been selected as finalists in two prestigious industry awards! Following on from the exciting news of our being shortlisted in 10 awards, we’ve now reached 11 with two of these being in European Awards!
We’re thrilled to have been nominated in the Best Integrated Campaign category for our fantastic multichannel work with the British Film Institute (BFI) on our ‘Bringing Hand-Picked Cinema to Untapped Markets’ campaign. This campaign was all about expanding audiences and sharing the magic of cinema in places that hadn’t experienced it before – our mission was to expand BFI Players’ streaming service to new markets, competing with streaming giants. With bold creatives and a multichannel strategy that truly hit the mark, we brought these cinematic gems to new screens and new fans.
What makes this even more special is that it comes hot on the heels of another shortlist success—we were also named finalists in the same category at the UK Agency Awards 2024 earlier this month. Talk about back-to-back slam dunks! Being recognised on both a national and European level for our work with our wonderful client the BFI is a huge honour, and it’s a true testament to our team’s creativity, passion, and dedication.
This year has been record-breaking for us! In just two months, we’ve racked up finalist spots in 11 categories across four major national and European awards, including the UK Agency Award, UK Social Media Award, European Agency Awards, and European Paid Media Awards.
Stephen Leach, Senior Marketing Manager at the BFI Player said, “Working with Arke on our latest campaign for BFI Player has been an incredible experience. Their dedication to understanding our needs and their innovative approach has truly set them apart. We’re thrilled with the results, as the campaign not only transformed our creatives and evolved our brand positioning but also successfully attracted new audiences and boosted trial subscriptions. It’s been a proud collaboration, and we look forward to continuing our partnership.”
Of the finalist news, Alex Watson, Managing Director of Arke said “Working closely with the incredible and open-minded team at BFI has allowed us to experiment and innovate in many ways, making bold yet calculated decisions. This approach has rightly positioned BFI Player alongside major streaming giants. We are thrilled that this campaign has received recognition at both UK and European awards.”
It’s been a whirlwind, and we wouldn’t have it any other way! We’re so grateful for the recognition and proud of the incredible work our team continues to deliver. A massive thank you to the British Film Institute for being such a dream client and partner!
And to all the other finalists—huge congrats! We’re thrilled to be in such fantastic company. We’re counting down the days to November 7th when the results are announced, so stay tuned!
Want to know why our campaigns are winning big? Check out our case studies to see the magic for yourself!
Follow us on Instagram, Facebook, Twitter, or connect with us on LinkedIn to stay updated on all the exciting things happening at Arke!
