Published by Sue Johns-Chapman
Published Date 22.10.2025 
Blend Commerce on how important CRO is to success and why being recognised in the industry is important.
Why This Shortlist Matters
Conversion Rate Optimisation (CRO) isn’t a quick fix. It’s not about switching a button colour and hoping for the best. It’s the discipline of making commerce perform better – and that’s what we’ve built Blend Commerce around.
Being shortlisted as a CRO Agency of the Year finalist at the European Agency Awards 2025 signals more than industry recognition. It underlines that our work, using data-first audits, structured experimentation, QAQC (Quality Assurance and Quality Control) discipline, and PECTI-scored roadmaps, is moving the metrics that matter for brands across Europe.
Who We Are
We’re a specialist Shopify CRO agency with a senior team of 11. We stay intentionally small so that every client works directly with strategists, designers, developers, and a dedicated project manager.
Here’s how we keep standards high across the board:
- Average client partnership: 18+ months
- At least 2 A/B tests running for each client every month
- 95% of work passes QAQC first-time
- All work scored with PECTI: Proof, Ease, Cost, Time, Impact
The result is a CRO programme that’s easy to trust and built to deliver commercial outcomes.
Work That Got Us Here
Our European Agency Awards entry spotlighted client work across verticals, including sports nutrition, apparel, DTC, and high-consideration retail. The numbers speak for themselves.
Sports Nutrition Brand
Despite a 100,000-session drop, revenue grew by +38% year on year. Conversion rate leapt from 2.03% to 3.93%, and subscriptions tripled. By restructuring PDPs, optimising subscription UX, and bundling, we proved that smart prioritisation beats traffic loss.
“Communication, planning, execution, reporting — Blend delivers on all fronts. The results have been transformative for our revenue and retention.”
[Sports Nutrition Brand]
Blend’s PECTI Framework for Prioritisation
High-Consideration Retail Brand
We moved customer photos above the fold. That single trust-signal tweak resulted in a +71% overall conversion rate uplift and +24% more revenue per visitor. Proof that reassurance beats redesign when it’s applied at the right point in the journey.
A/B Test Before vs After
“Blend crushed a CRO audit for us. After years of working together, they still spotted fresh opportunities and pulled forward highly specific recommendations that required a mix of deep experience, creativity, and analysis.”
[High-Consideration Retail Brand]
Home Wellness Brand
Exposing search on mobile increased conversion rate +2.3%, added +682 monthly orders, and delivered +$57,843 additional monthly revenue. Sometimes the fastest wins come from removing the smallest frictions.
A/B Test Before vs After
[H3] Sports Nutrition Brand
By making subscription benefits more visible and pairing them with benefit-led messaging, we drove a +104% uplift in Auto-Ship selection, a +33.39% increase in revenue per visitor, and a +8.39% conversion rate lift. One test, multiple compounding wins.
A/B Test Before vs After
Every one of these tests went through our robust QAQC process, with peer reviews across design and development and final sign-off from our Head of Design & Development.
Explore our CRO Case Studies for more client results.
How We Deliver
Results come from a clear playbook applied the same way, every time.
- CRO Audits: 40+ prioritised recommendations per client, driven by GA4, Shopify Analytics, heatmaps, and competitor benchmarking.
- PECTI Framework: Scores every idea on Proof, Ease, Cost, Time, and Impact.
- QAQC SOPs: Multi-layer review and Head of Design & Development sign-off on all design and code.
- A/B Testing SOP: Hypotheses scoped properly, measured carefully, and analysed with rigour.
Blend’s QAQC Process Explained
Between Q2 2024 and Q2 2025, this consistency delivered average client uplifts of:
- +35% Conversion Rate
- +23% Revenue per Visitor
- +30% Online Revenue
- 1.3X Subscription Acquisition Rate
What Clients Say
Awards matter. Client outcomes matter more. Our clients capture the essence of why brands stay with us.
“Blend helped us scale our CRO efforts and prioritize our ecommerce roadmap to deliver massive growth during our engagement. We’re getting great return on the cost and rely on Blend to drive to our website metrics forward. The communication from their team is spot on and we never feel like we’re on our own. Their recommendations and organization keep us on track and focused on what’s most important: boosting CVR, AOV, traffic and ultimately driving sales!”
[Automotive Brand]
“Blend has been a game-changer for us. Their deep understanding of the Shopify ecosystem has proven indispensable, resulting in significant enhancements in customer retention, LTV, and conversion rates. The value Blend brings is truly remarkable – they turn ideas into results with impressive speed and efficiency. Their warmth and responsiveness make them feel like an extension of our team. More than a service provider, they’re a vital part of our success story.
[Beauty Brand]
See what our clients have to say about us.
What This Recognition Means
Being shortlisted shines a light on the work most people never see:
- Hypotheses that are cut before they waste time
- QA reviews late in the afternoon that catch issues before clients ever see them
- Roadmaps that are refined month by month to stay commercially focused
It supports our belief that focus, senior ownership, and a disciplined process can outperform size.
Ready to Optimise Your Shopify Store?
Many stores leak revenue in small, persistent ways. We help teams find those leaks, fix them, and turn the improvements into growth.
Being named a finalist for CRO Agency of the Year at the European Agency Awards 2025 is a milestone for us, but it’s not the finish line. Whether we take home the trophy, we’re proud to be representing CRO on a European stage and showing what focused, senior ownership can achieve.
Book a CRO Discovery Call with the Blend team today.
