Dapper Wins European B2B Agency of the Year 2025

Most B2B brands are invisible until the moment a buyer needs them. By then, it’s too late. They’re already talking to the competition.

At Dapper, we’ve spent six years proving a different approach: become the brand your audience knows and trusts before they’re ready to buy. Build demand, not just leads.

That approach just won us European B2B Agency of the Year 2025.

This isn’t about one campaign or one big moment. It’s about years of consistent work: structured demand generation, weekly content, and a culture that asks how do we get better every week?

We help B2B brands grow by becoming the company their audience already knows and trusts before they’re even in-market. That approach shaped our clients’ success, our own growth, and led to this award.

Who We Are

Dapper is a Rotterdam-based B2B demand generation agency. We help European scale-ups become the brand their audience thinks of first. Not through ads or outbound, but through trust earned over time.

We specialize in demand generation for B2B scale-ups. That means building trust through consistent content, thought leadership, and narrative strategies that make brands memorable before buyers are ready to purchase.

Our philosophy is simple:

If your audience doesn’t know you, trust you, or learn from you, they won’t buy from you.

What Makes Our Approach Different

So how do we think about B2B growth? It starts with how content, culture, and performance work together.

We’re a content-first company with a performance mindset.

Every strategy starts with a clear narrative. Every piece of content serves a long-term goal. We don’t treat content as deliverables. We treat it as an engine that compounds over time. (Here’s how we think about demand generation.)

Our work is guided by three core values that define how we operate:

Pioneering

We lead the way so our clients don’t blend in.

We explore new formats, challenge conventions, and experiment with bold ideas. Because B2B doesn’t have to be boring.

This year, we put that belief into practice. Alongside client work, we started creating content for ourselves: parody videos inspired by iconic films, skits about everyday B2B marketing moments. Ideas that felt more human than corporate.

The response exceeded expectations. These videos generated over 1 million views across platforms, sparked conversations, and proved the point we’d been making to clients all along: brands that dare to be memorable earn attention without forcing it.

Peak Performance

We commit fully.

Strategy, content, creative, performance, and measurement work together as one system. We obsess over execution, quality, and the details that compound into long-term growth.

Play

We don’t just work. We play.

Play means having fun while doing serious work. It keeps us curious, creative, and energized. Our passion shows in everything we make.

This year, we went on our annual workation to Cyprus, hosted team events like sip & paint nights and Halloween parties, and found ways to recharge together. When people genuinely enjoy working together, it shows in the work.

This isn’t just philosophy. It’s how we’ve helped clients like OPP, FOCUS-ON, and others build real momentum – not through one-off campaigns, but through sustained visibility.

Award-Winning Work: The OPP Case

A major contributor to our win is the work we do for our clients every day. Creating demand generation frameworks, thought leadership programs, video assets, and narrative strategies that help B2B brands stand out in crowded markets.

One standout example is our work with Online Payment Platform (OPP), a Dutch FinTech scale-up in one of the most competitive payment markets in Europe.

OPP was generating leads, but they weren’t breaking through. In a market dominated by giants like Mollie and Adyen, they needed to become the company their market already trusted.

We built a demand engine around a clear, human narrative. Consistent thought leadership. Internal experts positioned as visible voices in the industry.

The results: inbound leads grew by 300%. Sales-qualified leads by 650%. Average lifetime value by 250%.

Two major key accounts even mentioned OPP’s thought leadership as a reason for reaching out. We documented the full strategy and results in this case study on CXL.

This example demonstrates three things about how we work:

1. We listen deeply before we create.
2. We prioritize consistency over complexity.
3. We treat content as a long-term asset, not a deliverable.

Demand generation only works when all disciplines pull in the same direction: content, creative, strategy, paid media.

That cross-functional strength is one of our biggest differentiators.

The Culture Behind the Work

Behind every strategy and every piece of content is a team guided by shared values and a deeply collaborative way of working.

What makes Dapper different isn’t just the frameworks. It’s the culture that makes those frameworks work.

We think long-term, not in campaigns. We commit fully to quality and craft. And we believe meaningful growth only happens when everyone is invested in making it happen together.

Culture is our operating system. Values are our behavior. Together, they shape the work.

Voices from the Team

This award represents the people behind the work. A team that shows up every week with ambition, curiosity, and ownership.

Tycho Luijten, CEO

“This award is genuine recognition of the work we’ve put in over the past years. We’re aiming to become the #1 B2B agency worldwide, and we know we’ve got another decade ahead of us. But milestones like this confirm we’re on the right path. I’m extremely proud of our team and the work we deliver for clients.”

Sabine Snijders, Head of Performance Marketing

“What makes Dapper special is how closely content, demand, performance and creative work together from day one. We don’t operate in silos, teams continuously collaborate, challenge each other and build on insights to create work that is both strategically strong and creatively effective. Our main focus is innovation and you can see that in our daily work.”

Eleni Zakof, Demand Manager

“Honestly, Dapper works because everyone here is ridiculously talented and genuinely loves what they do. When we come together, we’re able to bring a fresh, creative perspective to B2B marketing. I think this mindset and team spirit have been one of the key drivers of our success.”