Published by Sue Johns-Chapman
Published Date 24.09.2024 
Hello! We’re Fluid – creative agency for the coolest, most famous entertainment brands in the world, and we’ve been shortlisted for Independent Agency of the Year at the European Agency Awards.
Tight on time? Ok – in a nutshell: Fluid’s amazingly talented team have (for nearly 30 years) produced stunning, innovative creative campaigns for global entertainment megabrands. Our strapline – Never Not Creating – underpins everything we do, and our staff and client retention rates are an insane testament to the team’s talent. We think we have, and do, the best job in the world, and our clients seem to agree.
If you’ve got 5 minutes, grab a cuppa and let us tell you why, if running a creative agency was an Olympic sport, we’d be the Usain Bolt of the Independent Agency world.
29 years since its inception – without a single client, just a Yellow Pages to cold call from – Fluid’s team now provide the world’s most famous entertainment brands with stunning visuals and richly innovative creative campaigns.
With specialist divisions across Brand & Motion, Digital, Licensing, and Packaging, Fluid provide full service offerings to clients in TV, Theatrical, Streaming, Games, Anime, Sports, Music and more, from Netflix and PlayStation, to Xbox, Universal and Warner Brothers to Tetris, PAC-MAN and John Wick, and many in between.
And the growth continues, with a recently formed Motion department and anime specialist teams attracting clients in new sectors – but beyond those headlines, there’s another important story to tell – of an incredible retention rate of staff and clients.
In an astonishing testament to our Fluid family values and Brummy friendliness, only 3 people have ever left the company in the course of nearly 30 years, and 12 of our full time staff have been with Fluid for over 15 years!
And that’s mirrored in our client retention rate too – with longstanding creative partnerships of 20+ years apiece with clients such as PlayStation, Capcom, Sega and Square Enix.
So, our creative credentials speak for themselves, but beyond that, the Fluid team are a true family – of insanely talented, incredible people. We’re proud of Fluid, we’re proud to be independent, and we’re proud to be nominated for as Independent Agency of the Year at the European Agency Awards 2024!
