Published by Sue Johns-Chapman
Published Date 24.09.2024 
We are excited to announce that Manna, the leading marketing agency in home improvement and medical services, has been shortlisted in the European Agency Awards, nominated for the category “Best Use of AI in Client Campaign.”
This award highlights our efforts to lead progress in the digital marketing industry by implementing the latest technology to help our partners thrive and achieve success.
Manna: Growing together for a better future
At Manna, we leverage advanced AI and creative marketing strategies to generate high-quality leads and drive growth for businesses.
Our approach combines technology, and a full understanding of consumer needs to deliver relevant results and connect with audiences effectively. In short: we help them reach the right customers, in the right place, and at the right time.
We specialize in medical devices and home improvement projects, offering a complete range of services to meet your business requirements.
Our team avoids complicated marketing jargon and confusing statistics. Instead, we go for a personal touch that directly addresses your unique challenges. As a growth agency committed to upgrading your company’s performance, our compensation is purely based on the results we deliver, ensuring our goals align with your success.
Our Award-Nominated Campaign
Working with a top hearing aid company in Poland, our goal was to attract quality leads for their products, focusing on acquiring new customers. We set specific goals: to significantly raise the number of leads and boost the rate of scheduled appointments from 10% to 30%.
We aimed at Polish clients over the age of 45 who suffer from hearing issues.
How We Did It
The goal of our campaign was to display our partner’s products in use, showcasing their innovative technologies for individuals with hearing issues. Our objective was to improve and adapt our creatives, ensuring they resonated with the intended demographic. With the expertise of our in-house prompt engineers, we utilized Generative AI technology to create authentic and engaging content.
We used dynamic ad sets on Facebook, creating a single advertisement with multiple text options, visuals, and headlines. These elements were adjusted based on real-time conversion data according to audience interaction.
The Results
Our campaign generated an increase of 54% of leads, exceeding our goal. We achieved a lower CPA and an impressive appointment booked rate of 30.9%.
This success was consistent across various channels, demonstrating the effectiveness of our AI-enhanced strategy.
Why Winning Matters to Us
Winning this award would be crucial for our team to showcase our commitment to innovation and excellence. It would also reinforce our status as the leading AI-powered digital marketing agency that prioritizes user experience.
“I am immensely proud of the Manna team for the dedication and creativity. This nomination is a testament to our ability to push the boundaries of digital marketing and truly deliver outstanding results for our partners.” – Linda van Liempt COO
At Manna, we are committed to leading the AI revolution by employing Generative AI technologies and Large Language Models. Our focus is on creating innovative solutions that drive our partners’ growth.
We also strive to make the world a better place through our advancements in AI, ensuring that our efforts contribute positively to society.
We are honored to be a finalist for the “Best Use of AI in Client Campaign.” award at the European Agency Awards.
Stay updated on our latest achievements and insights by following us on LinkedIn, visiting our website, or connecting with us on Instagram. Let’s work towards a brighter future.
