Published by Leenesha Friend
Published Date 17.10.2024 
The Think Tank is a fully-integrated, independent B2B marketing and PR agency with over 30 years of experience in the industry. Whether it’s B2B strategy or PR and media relations, digital marketing or website development, our team of over 40 ‘Thinkers’ work collaboratively across disciplines to deliver transformative results for our clients.
In 2023, we achieved the title of the UK’s most awarded agency, earning 64 nominations and 19 wins in total. We’re delighted to have been shortlisted for a further 10 awards at the European Agency Awards – an achievement that further highlights our commitment to brilliant B2B marketing and PR.
4x Agency of the Year nominee
Our nominations kick off with a fantastic four for Agency of the Year, including:
- B2B Agency of the Year
- Large Agency of the Year
- Independent Agency of the Year
- and, last but certainly not least, Integrated Agency of the Year.
In our 31st year of working with brilliant B2B brands, these nominations reassure us that we’re still at the top of our game, adapting to thrive in the ever-changing marketing landscape. We recently brought home three Agency of the Year titles at the Global Agency Awards, and it would be fantastic to add a few more to our collection.
But it’s not just The Think Tank itself which is in the running – our client work is also prominently featured on the shortlist.
Welcome to the Fast Lane with Additive Industries
Nominated for Best Marketing Campaign and Best PPC Campaign at the European Agency Awards, ‘Welcome to the Fast Lane’ was a dynamic brand awareness campaign that leveraged eye-catching digital ads to showcase Additive Industries’ metal 3D printing technology.
Our efforts not only elevated the brand’s profile in the sector, but Additive Industries was so thrilled with the campaign’s success that they commissioned The Think Tank for additional work across web design, digital advertising and more. The campaign has already picked up a string of awards at the UK Digital Excellence Awards and UK Digital Growth Awards, so we’re hoping to see its winning streak continue.
Peak Performance with Phi Partners
In the running for Best Marketing Campaign and Best Integrated Campaign, the ‘Peak Performance’ campaign deployed a Go-To-Market (GTM) strategy to successfully launch fintech consultancy firm Phi Partners’ Summit Platform as a Service (PaaS) to a global audience of banks.
Our highly targeted, multi-channel approach drove significant engagement, increasing direct inquiries for Phi Partners. The campaign also achieved recognition at the Global Agency Awards[6] , a testament to its impactful results.
Noise Annoys with Oscar Acoustics
Industry-leading acoustics specialists Oscar Acoustics had seen considerable success in the commercial offices space – but they wanted to continue growing. To achieve this goal, The Think Tank built an integrated campaign around a whitepaper pinpointing the issue of excess noise levels in shared office spaces and explaining how Oscar Acoustics could help.
To amplify its impact, we utilised multiple channels, including LinkedIn lead gen ads (both paid and organic), direct marketing (via an email nurture campaign) and strategically positioned PR coverage.
The ‘Noise Annoys’ whitepaper was downloaded over 100 times, generating several high-quality leads for Oscar Acoustics. It’s another of our Global Agency Award-winning campaigns, and its success continues as it receives nominations for Best PR Campaign and Best Integrated Campaign at the European Agency Awards.
Fingers crossed for some wins
Commenting on The Think Tank’s nominations, Managing Director Liam Bateman said:
“I’m incredibly proud of the hard work our team has put into these campaigns – and as ever, it’s encouraging to see them achieve recognition on such prestigious industry stages like the European Agency Awards.
The Agency of the Year nominations are the cherry on top, and would be a much welcome addition to our shelves if we were to bring home the trophies.
I’ll be keeping my fingers crossed until the winners are announced, but until then, a huge thank you to our clients who push us to achieve brilliant results together.”
To find out what The Think Tank is all about, check out our website.
