Published by Sue Johns-Chapman
Published Date 05.11.2025 
WIRO share their success at the European Agency Awards and the project that gained them their nominations.
WIRO has been shortlisted for the European Agency Awards 2025, in 4 categories
- Best UX Agency of the Year
- CRO Agency of the Year
- Best Agency Culture
- eCommerce Agency of the Year
These nominations celebrate our team’s obsession with helping merchants achieve measurable growth through CRO-led Shopify development, data-driven UX optimisation, and technical innovation that doesn’t just look good, it performs.
For us, this shortlist represents more than a milestone; it’s proof that a relentless focus on results, detail, and creativity pays off.
Who We Are
WIRO is a results-driven eCommerce Growth Agency who partner with and support ambitious DTC home and lifestyle brands by designing, developing and optimising their Shopify Plus stores. But what truly defines WIRO is our people. We’re a team of specialists, strategists, and technologists united by a shared obsession with performance. Every project is a collaboration between design thinkers, data analysts, and developers who challenge conventions and deliver work that moves the needle.
Our culture prioritises autonomy, craftsmanship, and continuous learning. Whether it’s refining our CRO frameworks or debating UX flows over coffee, our team thrives on curiosity and collective intelligence, the driving force behind WIRO’s growth and our client success stories.
Our services span:
- Conversion Rate Optimisation (CRO) & A/B Testing
- eCommerce Strategy & Consultancy
- CX Design
- Customer Experience (CX) Audits
- Technical Integrations & Shopify 2.0 Builds
- Migrations & Replatform to Shopify
We exist to help brands scale sustainably through experimentation, performance, and precision.
The Work That Got Us Here
Our shortlist reflects years of consistent, data-driven delivery combining creative UX design, CRO experimentation, and technical precision to help ambitious brands scale faster on Shopify Plus.
Over the past year, our team has partnered with leading DTC and lifestyle brands to deliver tangible results through experimentation, optimisation, and technical creativity. Every project is grounded in a simple principle: growth must be measurable, repeatable, and meaningful.
In the past year alone, WIRO has:
- Delivered double-digit conversion rate uplifts through UX-led rebuilds and iterative CRO testing.
- Transformed high-growth DTC brands with speed-focused, performance-optimised Shopify Plus architectures.
- Helped sustainable baby and toddler brands achieve record Add-to-Cart rates and improved retention through personalisation and frictionless CX.
- Scaled international stores through modular, agile builds designed for continuous experimentation.
- Built long-term partnerships where CRO retainers fuel measurable ROI and sustained growth.
Every project, every sprint, and every A/B test contributes to one goal turning beautiful Shopify stores into high-performing growth engines.
Read more about our case studies here.
What Being Shortlisted Means to Us
This shortlist recognition isn’t just a celebration, it’s a reflection of the standards we’ve set for ourselves as an agency.
“Being shortlisted validates our team’s relentless focus on conversion science, not vanity metrics. Every test, audit, and build we do aims to make a tangible difference for our merchants.”
– Amy Highland, Operations Director
Our success has always been collective. It’s the result of collaboration between our strategists, designers, developers, and clients who trust us to push boundaries. It’s also a reminder that conversion optimisation is a discipline.
What Our Clients Say
Client relationships sit at the heart of WIRO’s success. Here’s what some of our partners had to say:
“WIRO’s optimisations and technical expertise transformed our site performance. We’ve seen record levels of engagement and growth.”
– Toddler Brand
“WIRO are great. I would definitely recommend them to peers looking for Shopify strategy, development and design support. They’re a very intelligent, engaged team that have massively helped progress our eCommerce proposition.”
– Apparel Brand
“Tom and the team are exceptionally well-organised, responsive and bring real clarity to the process of CRO… They’ve quickly become a valuable extension of our team.”
– Apparel Brand
These words matter more than any metric because they reflect the trust and impact we build every day.
Looking Ahead
Being shortlisted for the European Agency Awards has energised our team to keep raising the bar exploring AI-led CRO, personalisation strategies, and technical performance innovations that define the next era of eCommerce growth.
Connect with WIRO
If you’re an eCommerce brand looking to transform your Shopify store into a high-performing growth engine, we’d love to talk.
👉Book a consultation
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