Published by Leenesha Friend
Published Date 18.10.2024 
Bright Skull Media is a small agency founded by close friends Stephanie and Anwobo in 2020. Operating remotely between London, UK, and Nicosia, Cyprus, we run a fully remote paid media agency with a flexible working structure. Our small size allows our clients to have a direct link to the experts who manage their accounts and our commitment to excellence is evident in that all client acquisitions have been driven by recommendations and word-of-mouth.
Over the last year, we worked closely with Safetec Direct to sustainably grow their Google Ads investment and revenue. We began with an overall restructure of the Google Ads account and moved to a more modern search strategy. In order to expand beyond the standard search and shopping strategy we used performance max campaigns to push to additional Google placements allowing us to hit the traffic objective, spend more and drive additional revenue.
We worked closely with Google and Safetec Direct to agree on a model utilising relevant data points to establish a break-even ROAS for the Google Ads activity that met our client’s objectives.
This campaign showed a collaborative effort between the small team at Bright Skull Media, the client, their web developer and Google to redefine the client strategy and support sustainable, long-term growth in the Google Ads activity and its contribution to overall sales. Our campaign hit and exceeded expectations and as a result, Safetec Direct now see a notable increase in monthly revenue through PPC whilst maintaining a ROAS above the breakeven point.
This recognition validates our dedication, creativity, and relentless focus on delivering outstanding results. We are immensely proud to to be recognized at a European level, and while this achievement is significant, we also view it as an opportunity to strive for even greater accomplishments in the future. As a streamlined agency of two co-founders, these nominations prove that we punch above our weight and are able to bring our clients the level of success they would expect from a much larger organisation.
“We are thrilled and honoured to be nominated for two awards at this year’s European Agency Awards. These nominations are a testament to the hard work and dedication our team brings to every project. Being acknowledged alongside some of the best in the industry inspires us to continue pushing boundaries and delivering exceptional results for our clients.”
For further information on our services, check out our website or connect with us on LinkedIn.
