Judging Criteria


Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges pre-scores will then be combined and the highest scoring entries will determine the shortlists.

Judges will meet to discuss the highest scoring entries and then agree the winner for each category.

The awards will be judged by some of the biggest names in the digital and creative sectors in Europe. Click here to see this year’s judging panel.

Entries should not exceed 1000 words in total and should relate to work undertaken between March 2020 – July 2021.

July 16

Early Bird Close

July 23

Entry Deadline

September 7

Judging Session

September 10

Shortlist Announced

October 21

Winners Announcement

Campaign Awards

The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Total budget

  • Objectives

  • Strategy & target audience

  • Creativity & implementation

  • Results & evaluation


Any entries that do not include information under all of these headings will be marked down. If appropriate you may include one set of supporting materials.




Best Agency Culture Award


The judges will be looking for a clear description of the agency culture and how this contributes to its growth. They will be expecting to hear how training and development is used to help support the agency team in securing new business and growing existing accounts. They will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Overview of the agency and its structure

  • Overview of agency culture

  • Initiatives

  • Why you think your entry should win


Any entries that do not include information under all of these headings will be marked down.




Agency / Team Awards


Judges will be looking for individuals and consultancies that can demonstrate an on-going and sustained commitment to delivering best practice and results while showing a creative and innovative approach to new business. Judges will also consider the structure, presentation and clarity of each entry.

Each entry must include information under the following headings:

  • Details of the individual / consultancy

  • Individual / consultancy objectives

  • Recent campaign or new business pitch or win example

  • Recent achievements

  • Challenges faced

  • Why you think your entry should win


Entries for the Rising Agency Star category must include the nominees date of birth and their age must be 25 or under on the date of the awards ceremony of October 21.