Judging Criteria

Judges read and pre-score all entry forms, considering the structure, presentation and clarity of each section and the supporting materials submitted. Judges score each section on the entry form and these scores will be combined to give an overall score for each entry. All judges’ pre-scores will be combined, and the highest-scoring entries will determine the shortlist.

Winners are determined at a judging session where judges will discuss the shortlist and agree on a winner for each category.

Judging Criteria:

Judging session – 14th August 2024

Shortlist announcement – 16th August 2024

Judges will read and pre-score all entry forms, considering any supporting materials submitted. Judges will be asked to give a score for each question within the entry form, as listed in the bullet points below. These will be combined to give an overall score for each entry. All judges’ pre-scores will then be combined, and the highest-scoring entries will determine the shortlists.

Judges will meet to discuss the highest-scoring entries and then agree on the winner for each category.

The awards will be judged by some of the biggest names in search. Click here to see this year’s judging panel.

Entries should not exceed 1000 words in total and should relate to work undertaken between March 2023 – July 2024.

CAMPAIGN AWARDS

 

The judges will be looking for clear objectives, creative and effective implementation, and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation, and clarity of each entry.

 

Please complete the following sections providing details of the campaign that you are entering. Please note entries must not exceed a total word count of 1000 words.

 

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

 

Objective(s) & budget (1-10 points)

Tell us what you were looking to achieve from the campaign and any targets that were set. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’.

 

Please include a breakdown of implementation costs, staffing costs, agency fees etc. All elements of the entry form are confidential, and judges will not share this information. If you are unable to provide a detailed budget breakdown, please include the financial band your budget is within along with the percentage budget allocated for staffing costs, agency fees and media spend etc.

 

Target audience & strategy (1-10 points)

Please provide us with details about the audience you were targeting and your overall strategy to reach them as well as the strategy to meet the overall objectives.

 

Implementation & creativity (1-10 points)

Please give us a detailed explanation of your implementation of the campaign. Include screenshots to help us visualize campaigns. Provide information on the creativity of the campaign.

 

Details of any challenges faced and how these were overcome (1-10 points)

What challenges were unique to you and how have you overcome them? What was the end result of overcoming these challenges?

 

Results & evaluation (1-10 points)

Please relate these to the objectives and targets stated above. Provide actual numbers rather than percentages wherever possible.

 

Why should your campaign win? (1-10 points)

What do you think sets your campaign apart from the other campaigns being judged? Judges will in particular be looking for the thing that makes this campaign different to the others, what is unique?

 

 

 

CULTURE & CONTINUITY AWARDS

 

The judges will be looking for a clear description of the agency’s culture and how this contributes to its growth. They will be expecting to hear how training and development are used to help support the agency team in securing new business and growing existing accounts. They will also consider the structure, presentation, and clarity of each entry.

 

Please complete the following sections providing details of the culture of the agency. Detail investment in training, support, and development of the agency’s team and how this has helped to win new business and grow existing accounts. Please note entries must not exceed a total word count of 1000 words in this section.

 

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

 

Team/Agency Overview

Give details of the number of employees, structure etc. Judges will be looking for clarity and context to help understand more about your agency or team.

 

Details of company culture initiatives & budget allocated (1-10 points)

e.g., flexible working, holiday schemes, training and development, incentive schemes, rewards packages, CSR, and volunteering initiatives

 

Evidence positive impact/results of any initiatives (1-10 points)

e.g., increased productivity, staff retention, staff promotion and development

 

Why you think you should win (1-10 points)

What do you think sets your culture apart from other agencies/teams being judges? Judges will be looking for the thing that makes your culture different to the others, what is unique?

 

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting this entry form.

 

AGENCY/TEAM/RISING AGENCY STAR AWARDS

 

Judges will be looking for individuals and consultancies that can demonstrate an ongoing and sustained commitment to delivering best practices and results while showing a creative and innovative approach to new business. Judges will also consider the structure, presentation, and clarity of each entry.

 

Please complete the following sections providing details of the agency/team/individual that you are entering. Please note entries can be self-nominated or nominated by a third party and must not exceed a total word count of 1000 words.

 

All information provided will remain confidential to the judges before and after the event and will not be shared with anyone outside of the judging panel allocated to review your entry.

 

Overview of the Agency/Team/Rising Agency Star nominee

Please include numbers, staff turnover, roles etc for agency and team nominations or current and previous job roles etc for Rising Star nominations

 

Agency/Team/Rising Agency Star objectives (1-10 points)

Tell us what you were looking to achieve and any targets that have been set within the agency or team to help achieve your goals. We recommend showing targets as quantifiable metrics e.g., ‘Increase conversions from 150 to 300 a month’ rather than ‘Increase conversions by 10%’.

 

Recent work example(s) (1-10 points)

Please include details of recent client or campaign work. How does your recent work display creativity and make your team or agency stand out amongst others?

 

Details of any recent achievements (1-10 points)

What makes your team or agency stand out? Please include details of any achievements you feel make your agency, team, or rising star award-worthy. What are you proud of?

 

Details of any challenges faced and how these were overcome (1-10 points)

What challenges were unique to you and how have you overcome them? What was the end result of overcoming these challenges?

 

Why should your Agency / Team / Rising Agency Star win? (1-10 points)

Please detail what you feel makes you stand out amongst others and why you feel your entry is award-winning. What makes you unique? What gives you the competitive edge?

 

URLs   

 

Please detail any supporting documents you are including as part of your submission.

Optional – Please upload to the online entry portal when submitting this entry form.

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“I’ve always said that a happy designer is a creative designer, and this place has been a continuous source of inspiration and happiness for me. Knowing that we’ve been selected as a Finalist? It’s just the cherry on top!” Niall Donnelly, Graphic Designer
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“To be nominated for such a prestigious award at an international level is a major milestone for us. It means so much to the team to be recognised for their work and creative thinking. I’m extremely proud to work with such brilliant people and to have the opportunity to demonstrate their expertise with amazing clients like PLG.”
Hewitt Matthews
“As the Operations Director of Reboot Online, I am immensely proud of the strides we’ve made in redefining traditional work structures and I am thrilled to hear that we’ve been nominated for the Best Flexible Working Policy at the European Agency Awards! It’s a testament to the collective effort of our HR and Senior leadership teams who work to create an environment where every Reboot-ian can thrive and contribute their best. I also want to highlight the unwavering dedication of our CEOs Shai & Naomi Aharony as they continue to foster a workplace that places Reboot employees well-being and growth at the forefront of everything we do." Zoe Blogg, Operations Director
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