Campaign Awards
The judges will be looking for clear objectives, creative and effective implementation and tangible and demonstrable results in the campaign award categories. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
- Total budget
- Objectives
- Strategy & target audience
- Creativity & implementation
- Results & evaluation
Any entries that do not include information under all of these headings will be marked down. If appropriate you may include one set of supporting materials.
Culture & Continuity Awards
The judges will be looking for a clear description of the agency culture and how this contributes to its growth. They will be expecting to hear how training and development is used to help support the agency team in securing new business and growing existing accounts. They will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
- Overview of the agency and its structure
- Overview of agency culture
- Initiatives
- Why you think your entry should win
Any entries that do not include information under all of these headings will be marked down.
Agency / Team Awards / Rising Agency Star Awards
Judges will be looking for individuals and consultancies that can demonstrate an on-going and sustained commitment to delivering best practice and results while showing a creative and innovative approach to new business. Judges will also consider the structure, presentation and clarity of each entry.
Each entry must include information under the following headings:
- Details of the individual / consultancy
- Individual / consultancy objectives
- Recent campaign or new business pitch or win example
- Recent achievements
- Challenges faced
- Why you think your entry should win
Entries for the Rising Agency Star category must include the nominees date of birth and their age must be 30 or under on the date of the awards ceremony.