Published by Sue Johns-Chapman
Published Date 17.12.2024 
The year 2024 brought fresh challenges for our agency, but with determination and a collaborative spirit, we turned obstacles into opportunities. Our commitment to delivering exceptional outcomes for our clients was rewarded in a major way.
At the prestigious European Agency Awards, MONSOON was honored with two gold awards and one silver, highlighting key achievements in our journey:
- Digital Marketing Agency of the Year
- Best Pan-European Campaign – MONSOON x SunRoof (gold)
- Best Marketing Campaign – MONSOON x SunRoof (silver)
We extend our heartfelt thanks to the jury for this recognition and to our clients for their continued trust and support. These awards celebrate the relentless dedication, creativity, and strategic thinking of our team. They also inspire us to aim higher as we look toward future milestones in digital marketing.
“I would like to dedicate these awards to our team. Their passion, creativity, and hard work are the reason we keep reaching new heights. This award belongs to them, and it inspires us all to continue raising the bar.” — Maciej Baraniak, CEO of MONSOON
“At MONSOON, our focus has always been on fostering deep relationships, both with our clients and within our team. The success of this campaign isn’t just about awards; it’s about the positive impact we’ve had on our clients’ growth. We’re here to support them every step of the way, and that’s what keeps us motivated.” — Monika Siwek, CMO and Co-Founder of MONSOON
Digital Marketing Agency of the Year 2024
This year marked an important milestone for MONSOON as we celebrated our 5th anniversary. To date, we have partnered with ambitious companies across 20 countries and five continents, spanning a wide range of industries and business sizes. We aim to act as a catalyst, turning our clients’ bold ambitions into market-leading successes. We’re dedicated to redefining standards in digital marketing, enabling our partners to surpass their competition. Our mission is to become the first choice for brands looking to dominate the German market and confidently expand across Europe.
We built a team of experienced specialists who share our values and embrace a mindset of continuous learning. To support our agency’s rapid growth, we introduced a structured leadership program last year. This initiative involved promoting talented individuals, providing mentorship, offering training in soft skills, and delivering consistent guidance. Over the past year, these leaders have excelled in their roles, playing a pivotal part in advancing our mission and driving growth.
These efforts culminated in another significant achievement for our team: earning the Digital Marketing Agency of the Year award at the European Agency Awards.
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The Winning Campaign – MONSOON x SunRoof
Over the years, we have worked closely with SunRoof to establish their brand as a market leader, especially in challenging and competitive sectors. The SunRoof campaign that brought home two awards was an ambitious effort focused on growth within the Polish market. The primary goal? Increase incoming leads in Q2 of 2024 and reduce the cost-per-lead. This was no mean feat, given the complexities of a declining market and intensifying competition. Nevertheless, with a mix of our expertise, creative storytelling, and customer-focused approach, we could not only meet our objectives but exceed them.
Crafting the Strategy: Messaging and Creative Execution
Our team crafted a unique approach to differentiate SunRoof from competing solar solutions. Using Google and Meta advertising networks, we launched high-impact ads highlighting SunRoof’s combination of quality and affordability. We aimed to educate customers about the benefits of solar roofs over traditional panels, presenting SunRoof as an option accessible to all.
On Google, our approach included a range of campaigns such as Search, Performance Max, Demand Gen, and YouTube to drive traffic and conversions. On Meta, we implemented a funnel-based strategy, starting with awareness and moving to conversion-focused ads – plus remarketing tactics to re-engage interested users.
SunRoof also collaborated with well-known Polish TV personality and activist Martyna Wojciechowska, who is associated with the UNAWEZA Foundation, to bolster brand awareness. By sponsoring the roof of a new UNAWEZA facility, SunRoof received significant public appreciation and positioned itself as a community-minded brand.
Results and Achievements
Our strategic approach drove remarkable improvements, achieving a notable increase in lead volume and substantial year-over-year growth, all within the same media budget. Enhanced lead quality significantly boosted conversion rates, sales performance, and cash flow, setting new records in key markets.
This campaign became a winning formula that exceeded SunRoof’s business goals. It also strengthened SunRoof’s position for investor interest, demonstrating that Poland remains a profitable market even in the face of economic challenges.
Ready for what the future brings
We are incredibly proud of the 14 awards we earned in 2024. Being officially recognized as the best in our field is an amazing feeling. However, we’re not resting on our laurels. This recognition motivates us to aim even higher and continue pushing boundaries.
